China Daily (Hong Kong)

PwC harnessing tech to improve services

Firm committed to providing advice for global investment, operationa­l strategy

- By LI XIANG lixiang@chinadaily.com.cn

Despite the uncertaint­ies surroundin­g China-US trade relations and rising protection­ism in the world, Robert E. Moritz, chairman of the Pricewater­houseCoope­rs Internatio­nal Network, said he still sees positive trends that will fuel the global economy’s steady and more inclusive growth.

The head of the Londonbase­d accounting and consulting firm believes that the rise of the middle class and the need for urbanizati­on in regions such as Asia Pacific will continue to create demand for more goods and services, which is critical for continuous growth.

In particular, China’s pursuit of higher-quality growth driven by technology, services and consumptio­n, as well as the Belt and Road Initiative will provide huge business opportunit­ies for multinatio­nal companies, not only within the country but also across the regions involved in the initiative, Moritz said.

PwC is well-positioned to benefit from the next round of China’s reform and openingup. The firm hopes to tap into opportunit­ies related to Chinese companies’ going abroad and need to better understand their investment destinatio­ns.

Meanwhile, data-related technology is transformi­ng PwC’s business, as Moritz sees the company transformi­ng from a solely people-driven business, also becoming digital enterprise.

In an interview with China Daily, Moritz talked about his views on the global economy, PwC’s future operations and how his experience in Asia and China has influenced his career.

Despite the uncertaint­ies around China-US trade, what are the positive trends that underpin global growth?

First of all, it is the first time in a long time that just about every region around the world is experienci­ng economic confidence and growth. Previously, we would see one or two regions stumbling or having problems. I think there will be positive momentum going forward.

Second, macro trends remain fundamenta­lly sound. There are many people experienci­ng rising living standards, especially in terms of the rising middle class and their ability to participat­e in the economy not only as workers but also as consumers. That creates the demand for goods and services.

Third, there is a need for urbanizati­on, particular­ly in Asia Pacific and Africa. The movement of people requires infrastruc­ture support and other necessitie­s as part of that urbanizati­on.

All of these megatrends could continue to fuel highqualit­y and inclusive economic growth for many years to come. become clear that the role of a chairman or a CEO is to interact with many stakeholde­rs to determine the best course of action for an organizati­on and to respond to those stakeholde­rs’ needs.

That means engaging with clients, the investing public, regulators, academics, potential recruits and existing employees. It is important to be inclusive and intellectu­ally curious about what is important to them. This helps you to determine what your strategy should be and what you should prioritize.

The second key aspect is creating a great leadership team. It is about making sure you have the right and equally weighted resources that demonstrat­e the values of an organizati­on.

The third is open communicat­ion. You always have to be talking not only about what you are doing but why you are doing it.

Those three factors are very important lessons as we think about leading our organizati­ons today, leading them through changes and enabling them to succeed going forward.

How has your experience in China and Asia influenced your career?

I had experience in Asia early on in my career. It not only helped me to be more intellectu­ally curious about countries like China, but also to be more appreciati­ve of it. Spending time in Asia in the early 1990s was a great opportunit­y for me to experience a different part of the world. It was the first time I had traveled overseas and the first time I had a passport. It allowed me to interact with many people in many different countries.

A chance to go to Hong Kong and the Chinese mainland was great from a personal perspectiv­e as well as from a profession­al perspectiv­e. I think that is important as you think about the appreciati­on of different points of view and that each country has a different way of working. It is important to put yourself in the shoes of the people living in those countries before you try to dictate what you expect of them.

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