Shot in the

District shows off its cultural might

Besides serving as the main venue for the 14th China (Shenzhen) International Cultural Industries Fair (ICIF), Futian District staged the Huaqiangbei Cultural Consumption Festival and other events at various ICIF sub-venues across the district in May.

The Huaqiangbei Cultural Consumption Festival kicked off in the electronics shopping mecca on May 9.

More than 50 themed events and over 20 themed exhibitions, including a live print-making demonstration, a fashionable jewelry show, a concert and seminars on stones and jewelry, were presented to visitors from home and abroad.

A handmade crown made by Asprey — a jeweler hired by the British royal family — was on display at the festival, marking its debut in China. Asprey is a high-end luxury brand in the UK with a history of more than two centuries.

The festival also had classic and old-fashioned movie projectors on show. A total of 30 such projectors and video cameras from the 1920s to 1980s aroused the curiosity of young members of the audience and helped them understand the evolution of the world’s film projection technology.

For auto enthusiasts, the event also had something to offer. More than 10 vehicles tracing the history of China’s automobile development, including Hongqi CA72 and civilian sedan Shanghai SH760, were showcased. In addition, world-class brands like Maserati, Porsche, Alpha Romeo and Cadillac were introduced.

Futian had also set up nine sub-venues and organized 33 supporting cultural activities, focusing on the district’s cultural heritage as a central area in Shenzhen.

Covering an area of 561 square meters, the Futian exhibition hall featured four core themes — high-end intelligent manufacturing, diversified design, top fashion and first-class gems — highlighting the district’s major cultural achievements.

There were also other cultural activities at Shenzhen Culture Creative Park, also an ICIF sub-venue, to promote creativity, innovation and trade in Futian’s cultural industries.

“Cultural consumption is the best yardstick for measuring the spiritual outlook of a city,” said a spokesman for the Futian government.

In recent years, the district has made great efforts to increase the effective supply of cultural products and cultural services, and to promote cultural consumption. The cultural festival held in Huaqiangbei was a perfect example of the district’s determination to expand cultural consumption.

From 2006 to 2017, the added value of Futian District’s cultural industry surged from 5.474 billion yuan ($860 million) to 35.64 billion yuan, with an average annual growth rate of 11.7 percent.

The proportion of the added value to GDP increased from 4.7 percent to 9 percent.

At present, there are more than 13,000 cultural enterprises in the district, of which 19 are listed cultural enterprises and more than 600 are above the designated size. There are some 294,000 employees in the cultural sector.

The Futian District gove ment has pledged greater s port for enterprises in the fa ion industry, including m funds and favorable policie

At a forum held at the Mu um of Contemporary Ar Planning Exhibition on Ma 13, He Jie, deputy head of district government, elabo ed on several policies that been recently added to ex ing documents at the Sh zhen (Futian District) Fash Industry Forum.

The new policies inclu bigger investments in resea