China Daily (Hong Kong)

Gala dinner celebrates hotel’s second anniversar­y

- By CHINA DAILY

Wanda Reign on the Bund launched its second anniversar­y celebratio­n in mid-August with a sensationa­l gala dinner featuring contempora­ry artworks, as well as art of the culinary sort.

Approximat­ely 200 guests of the hotel in Shanghai and an additional two Wanda Reign properties in Chengdu and Wuhan, as well as media representa­tives, joined the Aug 16 celebratio­n.

One of the best luxury hotels in Shanghai, Wanda Reign on the Bund has hosted discerning travelers, celebritie­s and state heads from around the world over the past two years. Guests were welcomed in the museum-like hotel lobby on the day of the event where the giant contempora­ry Chinese ink painting Splendid Orient was displayed along with other art pieces. As guests moved up to the main venue of the event, the Night of Shanghai painting was enhanced by a high-tech sound and lighting system, evolving into an interactiv­e art show.

This event created a luxury experience of contempora­ry art for all the guests. It showcased the Wanda Reign brand, which was built up with a characteri­stic that is closely connected to the art, according to the hotel.

“Wanda Hotels & Resorts owns three core sections — hotel design, constructi­on and management,” Jeff Ning, executive president of Wanda Cultural Tourism Creativity Co Ltd and president of Wanda Hotels & Resorts, said at the ceremony.

The group is “a whole industrial chain company that integrates hotel developmen­t and management globally”, Ning said. “The second anniversar­y of Wanda Reign on the Bund is a milestone for the developmen­t of Wanda Hotels & Resorts. In terms of global expansion, new projects will be under developmen­t in Istanbul, Langkawi and Vientiane in 2019.”

Ning reviewed the developmen­t of Wanda Reign, the flagship of Wanda Hotels & Resorts, during the past four years and introduced the latest brand strategy of four existing brands — Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin.

He also announced two soonto-be-launched brands — Wanda Moments and Wanda Allegroita­lia.

Wanda Hotels & Resorts has launched Wanda Club, a new loyalty program, to further reward its guests and enhance their experience, he added.

“Wanda Hotels & Resorts, a hotel brand rooted in China, will continue its global expansion and become a world-famous internatio­nal hotel management company.”

 ?? PROVIDED TO CHINA DAILY ?? Wanda Reign on the Bund hosted a gala dinner and charity artwork auction to celebrate its second anniversar­y.
PROVIDED TO CHINA DAILY Wanda Reign on the Bund hosted a gala dinner and charity artwork auction to celebrate its second anniversar­y.

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