China Daily (Hong Kong)

SAP enables digital transforma­tion

Germany-based tech solutions company provides enterprise applicatio­ns software and cloud services to Chinese clients

- Editor’s Note: This year marks the 40th anniversar­y of China’s reform and opening-up. China Daily interviewe­d top executives of well-known multinatio­nal companies for their views on the country’s socioecono­mic developmen­t. By MA SI masi@chinadaily.com.cn

Please use three words to describe China’s changes in the past 40 years.

Growth, transforma­tion, globalizat­ion. China has successful­ly managed the world’s fastest growth trajectory in human history. It has grown at a strong pace for decades to become the world’s secondlarg­est economy.

China has successful­ly transforme­d the economy structural­ly as well. From heavy industry to high-tech, China is globally competitiv­e across the range. The country has emerged not only as a global innovation powerhouse, but a true global leader in many respects.

What are the biggest achievemen­ts in China since the introducti­on of the reform and opening-up policy 40 years ago?

The reform and opening-up policy provided an unpreceden­ted opportunit­y for Chinese enterprise­s to develop quickly and leapfrog other markets. The introducti­on of the policy four decades ago unleashed energy across the economy, and forward-looking companies eagerly adopted informatio­n technology. They embraced global best practices to optimize their business processes, and integrated into the global digital economic system.

China’s entry into the World Trade Organizati­on in 2001 further accelerate­d the digitaliza­tion and globalizat­ion of domestic businesses. It began to put more emphasis on highqualit­y developmen­t driven by innovation.

The introducti­on of the Belt and Road Initiative and smart manufactur­ing are calling Chinese businesses to put digital transforma­tion at the center of their developmen­t strategies.

With the growth of the internet, Chinese entreprene­urs and business leaders have created amazing companies that are now giants, topping the list of the Fortune 500.

While large enterprise­s are making rapid and significan­t strides in terms of digital transforma­tion, there are smaller companies that are innovating in advanced technologi­es, setting China on a course for continued leadership.

What’s the biggest challenge China faces today and how can the country overcome it?

President Xi Jinping’s new developmen­t concepts are designed to address the challenges China faces. I deeply admire the way the five concepts, “innovative, coordinate­d, green, open and shared,” are clear and provide a blueprint for the country for the coming decades.

It is a great example of longterm thinking at strategic and executiona­l levels. One of the biggest challenges that all countries, including China, face today is to reduce negative environmen­tal impacts while sustaining economic growth.

China’s role as a changemake­r in global technology also has a direct impact on environmen­tal sustainabi­lity. The government is committed to policies ensuring that its accelerate­d developmen­t takes full considerat­ion of the environmen­t.

How has your company benefited from the country’s reform and opening-up policy?

The year 1992 was a historic milestone in China’s reform and opening-up. This was the same year SAP won our firstever Chinese mainland customer. After that, SAP establishe­d its China business in 1995.

Today, China is one of our top five markets globally, and we consider China our second home. We are the market leader in enterprise applicatio­ns software and one of the fastest-growing cloud providers.

For the past 20 years we have been on a journey with our Chinese customers to help them create value for their organizati­ons by applying technology to solve some of their most complex business challenges. After establishi­ng ourselves in ChiChinese na, we quickly expanded our footprint with operations in more than 10 cities.

Having aligned our business strategy with China’s developmen­t agenda, SAP has achieved tremendous growth through enabling the digital transforma­tion of our customers.

Has competitio­n intensifie­d between your company and Chinese companies?

I am deeply impressed by the fact that more than onefifth of the Fortune 500 companies are Chinese enterprise­s, the majority of which are SAP customers. We are extremely proud to be a technology partner with our Chinese customers and to help them enable their digital transforma­tion.

In China, SAP has been investing and building a broad business network with hundreds of local partners, including Lenovo, Huawei, Alibaba Cloud and China Telecom, just to name a few. We collaborat­e with local companies in a complement­ary approach. By combining our strengths, we co-innovate solutions that meet the unique needs of Chinese customers.

Apart from economic developmen­t, what progress in other fields have you witnessed in China in the past 40 years?

I am very impressed with young people in China. Whenever I visit, I am so impressed with their ability to think innovative­ly, dream big and be global, while still being proud of China. There are so many innovative young minds with determinat­ion and enthusiasm, who are well poised to contribute to the technology industry, both in China and abroad.

SAP has an active university alliance program enabling close to 1 million students in more than 300 educationa­l institutio­ns across China to integrate the latest SAP technologi­es into academic teaching and research.

How do you view China’s role in the world today?

China clearly is a strong power economical­ly and politicall­y. After four decades of developmen­t, China has also establishe­d itself as a global innovation leader.

Around the world, China is engaging in constructi­ve developmen­t and dialogue, and is asserting its influence to benefit not only the country, but also the world at large.

What will be the country’s “calling card” in the future?

Today, two out of five of the world’s unicorns — startups valued at $1 billion or more — are from China, which really demonstrat­es the innovative power and adaptive speed of companies.

The country has made significan­t advances in technology in areas such as supercompu­ting and artificial intelligen­ce. This has helped to propel its economic growth and raised the bar for innovation across the world.

I think China’s calling card in the coming decades will continue to be a strong spirit and capability for innovation to make China and the world a better place.

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 ?? PROVIDED TO CHINA DAILY ?? SAP’s 2018 SAPPHIRE NOW conference in Orlando, Florida, on June 5.
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