China Daily (Hong Kong)

Travelers searching for more variety

- By CHENG SI chengsi@chinadaily.com.cn

More Chinese took overseas trips during the justcomple­ted seven-day National Day holiday, with a rising number taking part in cultural events and folk shows rather than joining sightseein­g tours.

Nearly 7 million outbound trips were made from the Chinese mainland during the holiday, which took place from Oct 1 to 7, up 8.2 percent year-on-year, as reported by the National Immigratio­n Administra­tion.

Chinese tourists increasing­ly paid visits to museums such as the Van Gogh Museum in the Netherland­s, according to China’s largest online travel services provider Ctrip, with some venues seeing double the number of Chinese tourists from a year earlier.

Adventure sports and theme parks, including scuba diving and rides on hot-air balloons and helicopter­s, were also popular among travelers.

Zhang Zhuo, a 26-year-old bank employee, spent her break at Semporna, Malaysia, with her boyfriend.

“We booked our flight and hotel about four months ahead of time,” she said. “Semporna is an ideal place for diving and also a niche destinatio­n for Chinese travelers, so we could enjoy a rather quiet trip there. Leisure is much more important to us than going to those so-called iconic attraction­s.”

“I intended to pass the diving examinatio­n, but the time we spent there was too short,” she said. “But it’s really wonderful to dive there.”

Of all the overseas destinatio­ns, Thailand remained the most popular.

Although demand for flight tickets to Thailand dropped by 40 percent year-on-year before the travel boom, it still ranked tops on the overseas destinatio­n list, according to Ctrip.

Ctrip said that the decrease in flight ticket purchases to Thailand is probably due to the recent boating accident in Phuket.

Two boats capsized during a violent storm off Thailand’s Phuket Island on July 5, killing 47 Chinese tourists, and giving rise to safety concerns surroundin­g the nation’s tourism industry.

Outbound tour packages to Thailand, especially selfguided varieties, are being tightly monitored by the Ministry of Culture and Tourism to secure safer trips for Chinese travelers.

In addition to Thailand — Hong Kong, Japan, Macao Singapore and Vietnam were also rated as the most popular travel destinatio­ns over the seven-day break, according to a report by the China Tourism Academy.

Visits to Hong Kong, booked on Ctrip increased by 70 percent compared with the same period in 2017 as the newly launched high-speed railway between the mainland and Hong Kong launched on Sept 23 has made trips easier and cheaper.

Tailor-made and self-guided outbound trips also surged as popular choices among Chinese travelers during the holiday, according to lvmama.com, another online travel agency based in Shanghai.

Tour guides from travel destinatio­ns, according to Ctrip, were in greater need amid the popularity of tailormade trips as they can offer services in local languages, and help with transporta­tion arrangemen­ts.

Thailand’s Phuket and Bangkok, as well as Bali, Indonesia, are the destinatio­ns where guides are in greatest need, Ctrip said.

Chen Lin, a 24-year-old from Guangzhou, Guangdong province, said that his fiveday trip to Japan was much easier with help from the guide services he booked via Ctrip.

“The guide can speak fluent Chinese and Japanese, which eases misunderst­andings during the trip,” he said. “He also gave some tips on transporta­tion and accommodat­ion to me, making my trip easier.”

Leisure is much more important to us than going to those so-called iconic attraction­s.” Zhang Zhuo, a 26-year-old bank employee who spent her holiday break at Semporna, Malaysia

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