China Daily (Hong Kong)

Qingdao’s VR progress displayed at tech show

- By SONG MENGXING songmengxi­ng@chinadaily.com.cn

Leaders of Qingdao saw the 2018 World Virtual Reality Innovation Conference last month as a good opportunit­y to promote the growth of the city’s own VR industry.

The event, which was held in Qingdao’s Laoshan district from Sept 27 to 29, comprised a main forum, 14 themed forums, a business matchmakin­g activity, a VR innovation and entreprene­urship competitio­n and exposition­s of VR products and solutions.

More than 300 business leaders, experts and scholars from 22 countries and regions such as the United States, France and Russia attended the event, which also attracted 1,000-plus foreign and domestic companies including Huawei, Microsoft and Intel.

Attendees at the conference learned the status quo, trends, applicatio­ns and future influence of the VR industry from speeches delivered by speakers including Zhao Qinping, president of the Industry of Virtual Reality Alliance, and Jiang Bin, president of high-precision components and smart hardware maker Goertek.

They also discussed technologi­cal breakthrou­ghs, industry-university-research cooperatio­n and interactiv­e experience­s related to the sector.

Jiang Duntao, Party chief of Laoshan district in Qingdao, introduced the developmen­t of the VR industry in Laoshan and said in a speech that VR-plus will push innovative developmen­t in many industries and the VR era will result in win-win developmen­t in various sectors.

At the Qingdao VR Internatio­nal Exhibition·Laval Virtual Asia, part of the event, 132 noted companies displayed their technologi­es and products. The exhibition showcased the applicatio­ns of VR technologi­es and the sector’s developmen­t trends.

The VR industry is among Laoshan’s high-end emerging sectors that are growing rapidly. In May 2016, the district proposed a strategic plan to boost the industry and it has attracted leading scientific institutio­ns and companies from China and abroad to establish operations there, according to local officials.

Laoshan is now home to many internatio­nally renowned companies such as Haier and Hisense, officials said, adding that 253 high-tech companies have also settled in the district. The companies are involved in fields such as electronic communicat­ion and software are eye-catching.

Since the district was approved to build a national VR high-tech industrial­ization center in 2017, it has released a number of support policies for the industry and offered measures to help attract high-level profession­als and businesses.

A virtual reality and augmented reality technology and applicatio­n laboratory was launched in Laoshan last year and is jointly operated by institutio­ns and companies including Beihang University and Goertek. The lab will further help Qingdao to build up scientific and technologi­cal competitiv­eness in the VR field, according to the Qingdao government’s website.

 ??  ?? Children experience VR technologi­es at the 2018 World Virtual Reality Innovation Conference.
Children experience VR technologi­es at the 2018 World Virtual Reality Innovation Conference.

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