Charles Kao, president of Amorepacific China

A1Amorepacific brings our pioneering customized beauty technologies to the China International Import Expo.

One noteworthy innovation is our tailored skincare solutions featuring tailored serum and tailored mask, personalized for every customer. A customer will be able to create a customized sheet mask pack on the spot by using 3D printing and IoT technology. The serum that comes with the mask pack will provide a customized solution through an accurate and professional skin analysis.

It is the first time that we introduce the innovative tai- lored solutions to China.

We will also introduce customized beauty solutions: Beauty Mirror smart app and My Two-Tone Lip Bar at the CIIE.

A2We look forward to seizing the opportunity of the CIIE and listening more closely to the voices of our customers and the market. We will keep introducing more brands and innovative products that fit the Chinese market in order to bring more segmented/specialized and diverse product options to our customers.

A3We are privileged to take part in this grand event.

We look forward to utilizing this brand-new platform to showcase some of our innovative products and technologies as well as creative business models and ideas.

We also expect to reinforce our partnership with interested parties in China in order to further fulfill our commitments on beauty and health needs and play a more positive role in the thriving cosmetic industry.

A4China has introduced a series of preferential measures that are beneficial to the development of overseasfunded enterprises. For our overseas-funded enterprises, this would be rare opportunity.

As an example, this month, the examination and approval model of administrative licensing for first-time imported, non-special cosmetics will be changed to recording. Thanks to this policy, our newest overseas products can reach Chinese customers right in the season when they are launched.

We will make use of such policies to respond to the local consumer demands in China, and to bring more and better new products into the Chinese market in time.

A5China has one of the most dynamic cosmetic markets in the world, and it is the largest overseas sales market of Amorepacific. We have confidence in the growth potential of China’s cosmetic market. In the future, we will introduce more new brands and products that are integrated with the Asian beauty heritage, and bring Asian Beauty to more Chinese customers.