The Great Outdoors
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the traditional record dustry has seemingly been decline in recent times, any music companies have r focus to the profitability of sic festivals – and over the ars, these gatherings have shionable statement for the neration in China. Unlike ies that have a long tradition festivals, China is relatively game, with a boom in the coming in the form of a few ents. Last year, the country such festivals.
Held in the spring, the Strawberry usic Festival has been staged since 09 and hits multiple cities every year. r the 2018 incarnation, musicians om China and around the globe – th headliners including the UK’s t-J, Taiwan’s Tsai Chin and Japan’s ednesday Campanella – joined the rty, representing more than 100 nds across several themed stages. Founded by the Beijing Midi School Music, the unofficial birthplace of ina’s underground rock movement, e Midi Music Festival has developed om humble roots as a student band owcase in 2000 into a powerful and with dozens of famous acts rforming every year. Midi enjoys a putation as the Chinese version of oodstock – this year’s camping-based tival was held across four days in zhou, featuring a slew of top bands, s and electronic music artists. For ong time, Midi has also promoted a althy, positive and sustainable lifestyle; 2016, its theme was Away from ugs, Close to Music, while 2018 as Say No to Plastic Meal Boxes.
With its beautiful scenery on the Zhongdu Grassland in late July for three days every year, the Zhangbei Grassland Music Festival (held since 2009) is another top campout festival that’s great for enjoying a vast array of music and watching the stars from your tent. Beyond the tunes, there’s a variety of entertainment options including outdoor movies, a kite zone and a space for circus performers. Once the weather warms up again, perhaps it’s time to head outside…