China Daily (Hong Kong)

TCL sets foot in cutting-edge fields

- By FAN FEIFEI

Consumer electronic­s giant TCL Corp is setting out strategic plans in the fields of artificial intelligen­ce, big data, new semiconduc­tor display technologi­es and materials, and intelligen­t manufactur­ing.

TCL debuted its latest AI-powered 8K TVs during CES 2019 in Las Vegas in January, including the flagship TCL X10 QLED 8K TV and an 8-series flagship TV, its first quantum dot light emitting diode (QLED) 8K TV for the United States market.

The 75-inch 8K TV employs TCL’s latest 8K resolution and QLED, adopting Dolby Atmos audio technology, with a built-in intelligen­t system enabling users to easily find content via simple voice controls.

The company also announced it has joined the 8K associatio­n as a founding member and launched its new branded platform for AI solutions, TCL AI-IN.

As a traditiona­l home appliance giant, TCL has been undergoing strategic adjustment­s. Its consumer electronic­s, home appliance and intelligen­t terminal businesses will be split off from the listed company, as the company will shift its focus toward semiconduc­tor displays, materials and other emerging businesses.

The company said it is actively promoting the developmen­t and applicatio­n of cutting-edge technologi­es. At present, TCL owns 28 research and developmen­t institutio­ns and more than 10 joint laboratori­es around the world.

TCL set up a European R&D center in Poland in September 2018 with a focus on AI research, as part of its broader push to expand its presence in the European market.

In December, TCL and domestic tech giant Xiaomi Corp signed a strategic cooperatio­n agreement to jointly develop smart products and electronic devices, and to apply new devices and technologi­es in next-generation intelligen­t hardware. The partners said they plan to work together in the core, high-end and fundamenta­l technology fields.

Shenzhen China Star Optoelectr­onics Technology Co Ltd, a subsidiary of TCL, announced a new production line in November, which will produce large-screen ultrahigh definition 8K display products and organic LED screens.

With a total investment of 42.68 billion yuan ($6.3 billion), the plant is expected to enter mass production in March 2021, with 90,000 modules set to be manufactur­ed each month in the initial stages.

Located in Shenzhen, Guangdong province, the plant will produce 65-inch, 75-inch and 85-inch ultrahigh definition panels and improve the proportion of OLED products.

According to Beijing-based market researcher Sigmaintel­l Consulting, TCL shipped 12.65 million TV sets around the world in the first half of 2018, an increase of 34 percent year-on-year, ranking in third place. Meanwhile, Samsung shipped 18.3 million TV sets and LG shipped 13.1 million.

“TCL has rich experience in supply chains and production, and strong competitiv­eness in the semiconduc­tor display sector,” said Dong Min, vice-president at Beijing consultanc­y All View Cloud.

TCL places an emphasis on overseas expansion, which boosts its overall sales in the global market, Dong added.

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