China Daily (Hong Kong)

The Ultimate Bounty

N’s most dashing pirate with the cosmetic treasures of Shu Uemura x One Piece

- By CDLP

e of Japan’s most successful ranchises of all time, One Piece, was written by Eiichiro Oda. Publishers rejected the pirate adventure three times before it nted in 1997. Today, it has earned mated US$21 billion from manga, games, merchandis­e and anime. t-forward to 2020 and Japanese etic powerhouse Shu Uemura has collaborat­ed with the franchise, with wo icons taking consumers on a new age of discovery through protagonis­t ffy and his Straw Hat Crew of pirates. In stores now after its digital launch, d keeping right on brand, Shu Uemura as created a treasure chest of beauty, omprising jewel-like eyeshadows and sting lipsticks. After all, the bolder ook, the higher your bounty – and all eyes will be cast on you and rless crew. Who wouldn’t want the most wanted make-up pirate f the party season? Colourways for the eyes are inspired by the Grand Line, the world’s most dangerous ocean current and where most of the search for the One Piece treasure takes place. Including Deep Matte, Antique Metal, Warm Pearl and Newly Crushed Stone, this festive, fashionabl­e palette will set all eyes aflutter. Silky, lightweigh­t highlighti­ng powder allows dimensiona­l looks and comes in natty limited-edition packaging; choose betw Romance Dawn (sun-kissed peach wi a pearly finish) or Gold Feast (in back gold with an iridescent glow).

The extras and accessorie­s keep coming, too. The Fearless Crew prem make-up box makes the perfect place stockpile your treasures, while a prem brush transforms into the most powe weapon in any self-respecting marine girl’s beauty arsenal. or these dramatical­ly dashing pir aying across the ocean, Shu Uemura’s -selling Rouge Unlimited mattes and nsing oils arrive in adventure-friendly vel sizes, with special-edition packaging such as the Sakura Refreshing cleansing oil and the Ultime8 Sublime Beauty cleansing oil.

To reinforce the synergy of this epic crossover in adventure, all the characters brandish Shu Uemura products – even the “I” in the One Piece logo has been replaced by Shu Uemura’s Rouge Unlimited. Code red, ladies.

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