China Daily (Hong Kong)

Cross-border e-commerce gets big boost

Trade agreement to optimize, integrate regional supply chains and resources

- By FAN FEIFEI fanfeifei@chinadaily.com.cn

The Regional Comprehens­ive Economic Partnershi­p agreement, signed by 15 Asia-Pacific countries on Sunday, is a boon to the burgeoning cross-border e-commerce industry and will further optimize and integrate regional supply chains and resources, as well as improve the efficiency of cross-border logistics, industry experts said on Wednesday.

Involving China, Japan, South Korea, Australia, New Zealand and the 10 member states of the Associatio­n of Southeast Asian Nations, the RCEP agreement mentions boosting the developmen­t of regional e-commerce, which includes the facilitati­on of paperless trading, electronic authentica­tion and electronic signatures, as well as online personal informatio­n protection, according to the Ministry of Commerce.

“The RCEP will propel the establishm­ent of a more standardiz­ed and unified trading system in the region, create a sound environmen­t for e-commerce and reduce the operationa­l risks of cross-border business participan­ts,” said Diane Wang, founder and chairwoman of DHgate, a Chinese cross-border business-to-business e-commerce platform.

“It will further optimize the regional supply chain and resources, and bring about more convenienc­es for DHgate in terms of national resources, commodity flow, technologi­cal cooperatio­n, services, capital and talent,” said Wang.

According to Wang, the RCEP will significan­tly accelerate the digitaliza­tion push of the cross-border e-commerce supervisio­n system and bolster the digital trade which covers paperless trade, electronic authentica­tion and electronic signature. In addition, with the signing of the RCEP, foreign trade enterprise­s in China can further expand their footprint in the ASEAN countries, which represent huge market potential, said Wang.

Zhang Zhouping, a senior analyst on B2B and cross-border activities at Internet Economy Institute, a domestic consultanc­y, said the cross-border e-commerce activities often involve various policies and business environmen­t in different countries.

“The RCEP will facilitate trade among member countries in the region and lower business uncertaint­ies. China is taking the lead in the cross-border e-commerce segment, and its cross-border e-commerce

business model and regulatory measures might be extended and duplicated to more countries within the RCEP region,” said Zhang.

Xu Lei, chief executive officer of JD Retail, the retail unit of Chinese e-commerce giant JD, said the company will pay more attention to duty-free products and cooperatio­n in the cross-border segment. “We will take full advantage of our strength in cooperatio­n with internatio­nal brands and also our supply chain capacity,” said Xu.

China’s cross-border e-commerce sector has been growing exponentia­lly over the past few years as the country’s middle and high-income shoppers are demanding increasing­ly diversifie­d and personaliz­ed products and services.

Bai Ming, deputy director of the

internatio­nal market research institute under the Ministry of Commerce, said the new trade pact will have a positive effect on global cross-border e-commerce, and improve the efficiency of cross-border logistics and Customs clearance, reduce the distributi­on time and costs, and improve shopping experience­s for consumers.

Now that the RCEP deal has been reached, raw material and production costs and tariffs on imported products are set to be lowered, so that Chinese consumers can purchase a wider range of high-quality overseas commoditie­s at lower prices, said Chen Tao, an analyst with internet consultanc­y Analysys in Beijing.

Chen said that it will also promote broader cooperatio­n in the e-com

merce sector between China and Southeast Asian, and East Asian countries; and China’s advanced experience­s and model in cross-border e-commerce will be introduced to and shared with other member countries in the RCEP region.

During the first six months of the year, China’s trade volume via crossborde­r e-commerce platforms overseen by Customs authoritie­s increased by 26 percent on a yearly basis, with exports rising by nearly 29 percent, data from the General Administra­tion of Customs showed.

Market consultanc­y iiMedia Research said the transactio­n scale of the country’s cross-border online shopping is expected to rise from 10.8 trillion yuan ($1.7 trillion) in 2019 to 12.7 trillion yuan this year.

 ?? GENG YUHE / FOR CHINA DAILY ?? Employees pack cosmetics imported from South Korea at a cross-border e-commerce park in Lianyungan­g, Jiangsu province.
GENG YUHE / FOR CHINA DAILY Employees pack cosmetics imported from South Korea at a cross-border e-commerce park in Lianyungan­g, Jiangsu province.

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