What They Say
The fiercest competition happens on the mainland, where the market is huge and many technology teams are producing the same type of things. If we can stay ahead in one of the most competitive places in the world, then when we go to foreign markets, we still have an edge.
We must constantly optimize our solutions in terms of technological competitiveness. But in the end, we depend on IP. Because whatever technologies we are using, either AR/VR, 3D, or those technologies for virtual idols and virtual anchors, they are used to create content, and the content is led by IP.
Kevin LeeKa-tsun, founder & CEO, Redspots Creative
With the emergence of different technologies, we can say the world is flat. For content creators, the challenge is to realize content innovation under the premise of technological innovation — unlike in the old days, when virtual idols in Japan needed five to seven years to attract thousands of fans. We must be familiar with both technology and operation, incubate products in the shortest time, and change some old incubation pace and patterns.
(Virtual IP) is closely related to the fashion industry, the film and television sector, or street fashion and art. It is closely linked to avant-garde art.
We need to master both cutting-edge technologies and pioneering art, and have a good sense of the latest market trends to assure a spot on the global stage. YangXiaoxuan, vice-president,iQiyi
COVID-19 still prevents us from visiting our offices on the Chinese mainland. However, it will not stop us from seeking and seizing on opportunities in web drama, virtual games and other digital entertainment content. The pandemic made us realize there are abundant opportunities on the internet. There are companies approaching us for IP collaboration. I hope we can have more exchanges and collaborations between industry leaders from the two sides.
SzeYan-ngai, founder and chairman of Gameone and chairman of the Hong Kong Game Industry Association
This year, people pay more attention to digital ambassadors than ever before. But the industry remains at a quite initial stage, with much untapped commercial value. Our practice has revolved around the commercial value and properties of virtual idols. We also recognized some risks and problems during our exploration. But generally speaking, the emerging industry is promising and full of potential. CatherineLiu, research director of Beijing Ent Group Century Data Technology