China Daily Global Edition (USA)

‘Baidu Brain’

Artificial intelligen­cence breakthrou­gh unveiledve­iled

- By FANFEIFEI fanfeifei@chinadaily.com.cn

Chinese internet giant Baidu Inc officially unveiled its latest plans in the burgeoning field of artificial intelligen­ce, including “Baidu Brain”, which simulates the human brain with computer technology, and a partnershi­p with Nvidia Corp to develop driverless vehicles.

“Artificial intelligen­ce is the next big developmen­t in the internet industry, which is the core of Baidu. We spend great efforts developing this technology in the past five to six years,” said Robin Li, chief executive officer of the Beijing-based company, at the company’s annual technology event— Baidu World.

Li said “Baidu Brain” consists of three parts, including artificial intelligen­ce algorithms, computing power and big data. “It has the capacities of natural language processing, voice recognitio­n, image identifica­tion and processing and user portraits.”

“Anyone just records 50 sentences as required in 30 minutes, and our speech synthesis technology could simulate the person’s voice. We could let everyone have their own voice model,” said Li.

Moreover, the accuracy rate of voice recognitio­n has reached 97 percent, while face recognitio­n accuracy has reached 99.7 percent, Li said. With regard to image recognitio­n technology, it is mainly applied in augmented reality.

This in turn can be used to develop products and market services. AI technology is expected to be applied into different industries in the future, involving healthcare, traffic and finance.

“I’d like to invite everyone to rethink the sector we’re in — to rethink the Chinese economy,” said Li.

Driverless vehicles are another area the company is making a big bet on. Baidu will cooperate with US-based chipmaker Nvidia Corp to build operating software for selfdrivin­g that encompasse­s mapping and adapts to changing environmen­ts.

AI has become a strategic area of investment for technology companies including Apple and Google.

Tan Tieniu, a leading expert in China’s artificial intelligen­ce sector said that the global AI market had a total value of $127 billion in 2015, adding that the figure is expected to reach $165 billion this year and exceed $200 billion in 2018.

Zhao Ziming, an analyst at Analysys Internatio­nal in Beijing, said: “The developmen­t of artificial intelligen­ce and the internet of things is an irresistib­le trend, and Baidu Brain is a core product in these two fields.

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 ?? PROVIDED TO CHINA DAILY ?? Robin Li (right), chief executive officer of Baidu Inc, at the launch of “Baidu Brain” on Thursday in Beijing.
PROVIDED TO CHINA DAILY Robin Li (right), chief executive officer of Baidu Inc, at the launch of “Baidu Brain” on Thursday in Beijing.

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