Re­gion shows its virtues with in­ter­net app

China Daily (USA) - - CHINA - By PALDEN NYIMA in Lhasa and XUWEI in Bei­jing Con­tact the writ­ers at palden_ny­ima@ chi­nadaily.com.cn and xuwei@chi­nadaily.com.cn

Au­thor­i­ties in the Ti­bet au­tonomous re­gion have taken to a mo­bile in­ter­net plat­form to show­case the re­gion’s cul­ture and nat­u­ral land­scapes, as the Third China Ti­bet Tourism and Cul­ture Expo un­folds this week in Lhasa.

The mo­bile app is be­ing used to pro­vide at­ten­dees with the sched­ule of events, venues and other expo-re­lated in­for­ma­tion.

Be­yond the con­fer­ence ser­vice func­tions, the app also in­tro­duces vis­i­tors to tra­di­tional Ti­betan cul­tural sites and the best scenery the re­gion has to of­fer.

The re­gion’s most renowned tourist spots, such as Po­tala Palace, Jokhang Tem­ple and Nor­bu­l­ingka, are all fea­tured in the ap­pli­ca­tion.

Mean­while, the host opened a pav­il­ion at the expo that em­ploys vir­tual re­al­ity tech­nol­ogy to take the vis­i­tors on a tour of the re­gion’s sa­cred lakes.

The pav­il­ion was wel­comed and sup­ported by the Ti­bet Fed­er­a­tion of In­dus­try andCom­merce­andthe Ti­bet Tourism De­vel­op­ment Com­mis­sion.

Seven screens on a cir­cu­lar wall with ce­les­tial back­ground display in­for­ma­tion on Ti­betan cul­ture in var­i­ous forms.

“With the aid of the in­ter­net, the pav­il­ion will have a pos­i­tive ef­fect on the pro­mo­tion of Ti­bet’s cul­ture, tourism and other in­dus­tries,” said Liao Yi­dong, vice-chair­man of the fed­er­a­tion.

Ning Yongqiang, chief ex­ec­u­tive of­fi­cer at Mi­croscene, a Bei­jing-based tech com­pany that de­vel­oped the mo­bile ap­pli­ca­tion and the VR tech­nol­ogy for the expo, said the plat­form will help boost Ti­bet’s tourism and cul­ture in­dus­try through many chan­nels, in­clud­ing the in­ter­net, tele­vi­sion and mo­bile ser­vices.

The com­pany is look­ing to fur­ther tap into the tourist mar­ket in Ti­bet, as tech­nol­ogy can take tourists on vir­tual re­al­ity tours of the re­gion’s

With the aid of the in­ter­net, the pav­il­ion will have a pos­i­tive ef­fect on the pro­mo­tion of Ti­bet’s cul­ture.”

vice-chair­man of the Ti­bet Fed­er­a­tion of In­dus­try and Com­merce

Liao Yi­dong, cul­tural re­sources, pro­vide his­tor­i­cal back­ground and present nat­u­ral beauty, Ning said.

He noted that the 3D tech­nol­ogy can also help pro­tect the re­gion’s cul­tural relics.

Mi­croscene has also set up a branch in Lhasa’s Li­uwu New Area, as the com­pany looks to en­hance its co­op­er­a­tion with the re­gional gov­ern­ment.

The com­pany is look­ing to ex­tend its ser­vice to all coun­ties in Ti­bet by the end of next year, Ning said.

How­ever, he con­ceded that the com­pany would have to tackle the chal­lenge of a tal­ent short­age in the near fu­ture to fur­ther ex­pand in Ti­bet.

“The level of ac­cep­tance in the mar­ket will also be cru­cial for us to push our prod­ucts for­ward,” he said.

In the fu­ture, Ning said, the com­pany will pri­or­i­tize vir­tual re­al­ity ser­vices that show­case four key ar­eas, in­clud­ing the sto­ries of Han Chi­nese of­fi­cials from in­land ar­eas who are dis­patched to Ti­bet to sup­port eco­nomic de­vel­op­ment.

The cen­tral gov­ern­ment has so far se­lected seven groups of gov­ern­ment of­fi­cials from around the coun­try to sup­port de­vel­op­ment of Ti­bet with their pro­fes­sional ex­per­tise.

The re­gion’s past he­roes will pri­or­i­tized in the Ning said. rev­o­lu­tion­ary also be fu­ture,

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