Region shows its virtues with internet app
Authorities in the Tibet autonomous region have taken to a mobile internet platform to showcase the region’s culture and natural landscapes, as the Third China Tibet Tourism and Culture Expo unfolds this week in Lhasa.
The mobile app is being used to provide attendees with the schedule of events, venues and other expo-related information.
Beyond the conference service functions, the app also introduces visitors to traditional Tibetan cultural sites and the best scenery the region has to offer.
The region’s most renowned tourist spots, such as Potala Palace, Jokhang Temple and Norbulingka, are all featured in the application.
Meanwhile, the host opened a pavilion at the expo that employs virtual reality technology to take the visitors on a tour of the region’s sacred lakes.
The pavilion was welcomed and supported by the Tibet Federation of Industry andCommerceandthe Tibet Tourism Development Commission.
Seven screens on a circular wall with celestial background display information on Tibetan culture in various forms.
“With the aid of the internet, the pavilion will have a positive effect on the promotion of Tibet’s culture, tourism and other industries,” said Liao Yidong, vice-chairman of the federation.
Ning Yongqiang, chief executive officer at Microscene, a Beijing-based tech company that developed the mobile application and the VR technology for the expo, said the platform will help boost Tibet’s tourism and culture industry through many channels, including the internet, television and mobile services.
The company is looking to further tap into the tourist market in Tibet, as technology can take tourists on virtual reality tours of the region’s
With the aid of the internet, the pavilion will have a positive effect on the promotion of Tibet’s culture.”
vice-chairman of the Tibet Federation of Industry and Commerce
Liao Yidong, cultural resources, provide historical background and present natural beauty, Ning said.
He noted that the 3D technology can also help protect the region’s cultural relics.
Microscene has also set up a branch in Lhasa’s Liuwu New Area, as the company looks to enhance its cooperation with the regional government.
The company is looking to extend its service to all counties in Tibet by the end of next year, Ning said.
However, he conceded that the company would have to tackle the challenge of a talent shortage in the near future to further expand in Tibet.
“The level of acceptance in the market will also be crucial for us to push our products forward,” he said.
In the future, Ning said, the company will prioritize virtual reality services that showcase four key areas, including the stories of Han Chinese officials from inland areas who are dispatched to Tibet to support economic development.
The central government has so far selected seven groups of government officials from around the country to support development of Tibet with their professional expertise.
The region’s past heroes will prioritized in the Ning said. revolutionary also be future,