Fam­ily des­ti­na­tion

World’s largest Hello Kitty Park comes to Zhe­jiang

China Daily (USA) - - FRONT PAGE - By XU LIN xulin@chi­nadaily.com.cn

If you’re grumpy be­cause the line is too long, then a Ja­panese cartoon char­ac­ter may ar­rive to cheer you up. Re­ally. That’s a ser­vice at the world’s largest Hello Kitty Park in Zhe­jiang prov­ince’s Anji county.

The des­ti­na­tion pro­vides rides, ed­u­ca­tional per­for­mances and pa­rade floats.

Ar­rivals are greeted by Kitty’s face fixed on a Fer­ris wheel.

Photo ops abound be­yond that.

Fam­i­lies can even visit her house to tour her bed­room, liv­ing room and kitchen. Por­traits of her par­ents and grand­par­ents hang on the walls.

Night­time im­bues the area with the glow of col­or­ful lights for a pa­rade.

The park’s pro­tag­o­nist ap­pears on floats along­side such char­ac­ters as pen­guin Bad Badtz-Maru.

Sou­venir shops sell more than 4,000 kinds of mer­chan­dise, such as phone cases, toys and back­packs.

The park’s Yin­run Jin­jiang Castle Ho­tel of­fers Hello Kitty themed rooms. The pink ac­com­mo­da­tion is adorned in name­sake style down to the finest de­tails.

The park is brand-owner San­rio’s only autho­rized Hello Kitty park out­side Ja­pan.

“Our park has its own cul­ture,” says Liu Fu­dao, man­ag­ing di­rec­tor of the park’s op­er­a­tor, Zhe­jiang In­sight An­gel Par­adise Man­age­ment Ltd.

“Hello Kitty and her friends have dif­fer­ent per­son­al­i­ties. They are more than cartoon char­ac­ters. They have their own sto­ries. These sto­ries con­sti­tute their cul­ture.”

Liu says many guests come from cities within 150 kilo­me­ters.

Oth­ers are from Bei­jing, Fu­jian, Guang­dong and Hong Kong.

“It’s a fam­ily des­ti­na­tion,” he says.


Vis­i­tors pose with Hello Kitty at the world’s largest Hello Kitty Park in Anji county.

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