Taobao ‘most valuable’ brand

China’s e-commerce powerhouse Taobao has surpassed Tencent to become the nation’s most valuable brand, according to a report published on Tuesday. Taobao’s brand value stands at 230 billion yuan ($34 billion ), followed by China Mobile at 227 billion yuan, and Baidu at 218 billion yuan, according to Hurun Research Institute. Last year’s champion Tencent fell to fifth position at 210 billion yuan, as its instant messaging service WeChat was counted independently this year.