China Daily (USA) - - LIFE - By LIU ZHE and ZHANG YUE Con­tact the writ­ers through li­uzhe@chi­

Luo Hong is the pres­i­dent of Ho­liland Bak­ery, one of the largest bak­ery chains in China. He is also well known as both a pho­tog­ra­pher and an ac­tive cam­paigner for en­vi­ron­men­tal pro­tec­tion.

Born in Sichuan prov­ince, Luo’s affin­ity with na­ture is rooted in the beau­ti­ful land­scapes of his home­town, which he has de­lighted in pho­tograph­ing since his early child­hood. Af­ter grad­u­at­ing from high school, Luo left his home vil­lage to study pho­tog­ra­phy in Chengdu, and it was there that he came up with the idea of start­ing a bak­ery busi­ness, mod­eled on West­ern ideas. The busi­ness later be­came his ma­jor con­cern and built him into one of the most suc­cess­ful busi­ness­man in China.

Af­ter spend­ing sev­eral years con­cen­trat­ing on his bak­ery busi­ness, Luo re­turned to his life as a pho­tog­ra­pher. Dur­ing this pe­riod, he took his cam­eras and lenses and ven­tured deep into the nat­u­ral world for more than 20 years. He went to Africa 38 times, tak­ing pho­tos of var­i­ous wild an­i­mals. He also vis­ited en­dan­gered pen­guins in Antarc­tica and po­lar bears in the Arc­tic re­gion.

It is this love for na­ture that makes Luo a pas­sion­ate ad­vo­cate for en­vi­ron­men­tal pro­tec­tion.

In 2006, he es­tab­lished the Luo Hong Fund un­der the United Na­tions En­vi­ron­ment Pro­gram, which aims to train and re­ward pro­fes­sion­als in en­vi­ron­men­tal pro­tec­tion world­wide, mak­ing him the first Chi­nese en­tre­pre­neur to estab­lish a UN fund in his own name. The fund has spon­sored a Chi­nese chil­dren’s paint­ing com­pe­ti­tion since 2008.

In 2009, then-Kenyan Pres­i­dent Mwai Kibaki awarded Luo the Moran of the Or­der of the Burn­ing Spear in recog­ni­tion of his ef­forts to in­tro­duce Kenya’s nat­u­ral beauty and wildlife to the Chi­nese peo­ple through his pho­tog­ra­phy.

Re­act­ing to the Kenyan State Com­men­da­tion, Luo said: “I firmly be­lieve that the Earth is the only home for hu­man be­ings, and that an­i­mals are our best friends. We can only make the Earth more beau­ti­ful if we all live in har­mony.”

Luo Hong used to view pho­tog­ra­phy as a sim­ple way of cap­tur­ing brief mo­ments in time. It turned out, how­ever, that it be­came an all-en­com­pass­ing quest to show­case the planet’s end­less beauty. Luo hopes that, by shar­ing his pictures, he can in­spire more peo­ple to love, con­serve and pro­tect the frag­ile planet we all share.

in the Serengeti Na­tional Park of Tan­za­nia, 2009.


A flamingo in Mexico, 2014.


A fam­ily of king pen­guins, 2014.

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