Smart­watch sales drop by 52% in Q3

China Daily (USA) - - BUSINESS - By FAN­FEIFEI fan­feifei@chi­

World­wide smart­watch sales dropped 51.6 per­cent year-onyear in the third quar­ter of 2016, hit by lim­ited avail­abil­ity of Ap­ple Inc’s Se­ries 2 dur­ing the pe­riod and a gen­eral falloff in sales, ac­cord­ing to a re­port by re­search firm In­ter­na­tional Data Cor­po­ra­tion onMon­day.

The re­search con­sul­tancy said to­tal ship­ments of smart­watches were 2.7 mil­lion units in the third quar­ter, down from the 5.6 mil­lion units shipped in the same pe­riod last year.

IDC said Ap­ple’s first-gen­er­a­tion smart­watch be­came widely avail­able, after a lim­ited on­line launch, in the third quar­ter last year. But its sec­ond-gen­er­a­tion watch was only avail­able for sale in the last two weeks of the lat­est third quar­ter, so ship­ments did not fully boost the num­bers.

Ap­ple main­tained its lead po­si­tion in the world­wide smart­watch mar­ket and shipped1.1mil­lion­de­vicesinthe third quar­ter. But its mar­ket share tum­bled to 41.3 per­cent from 70.2 per­cent, as sales fell nearly 72 per­cent year-on-year.

Garmin posted the sharpest rise among the smart­watch man­u­fac­tur­ers, with sales rock­et­ing 324 per­cent.

“The sharp de­cline in smart­watch ship­ment vol­umes re­flects the way plat­forms and ven­dors are re­align­ing,” said Ra­monLla­mas, re­search man­ager for IDC’s wear­ables team.

With no new smart­watches avail­able for most of the third quar­ter, ven­dor­swereleft tosell older, ag­ing de­vices to sat­isfy cus­tomers, the an­a­lyst said.

Len­ovo Group suf­fered the big­gest year-on-year sales de­cline among the lead­ing ven­dors, with mul­ti­ple chan­nels sell­ing out of Moto 360 de­vices and a scarcity de­vel­op­ing of its re­cently re­leased Moto 360 Sport smart­watch.

“It has also be­come ev­i­dent that at present smart­watches are not for every­one,” said Jitesh Ubrani, se­nior re­search an­a­lyst at IDC Mo­bile De­vice Track­ers.


A woman wear­ing a mock-up of an Ap­ple Watch stands in front of an Ap­ple logo at an elec­tron­ics store in Tokyo.

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