Housing curbs

New measures start to have an effect on big-city prices

Friday’s housing curbs by Beijing and three major cities are part of the larger effort to rein in China’s real estate industry where home prices tended to skyrocket of late, threatening to create a property bubble, experts said.

On Friday, Beijing raised the down payment requirements for buyers of a second home from 50 percent to 60 percent of the full price.

Now, buyers of a second home are defined as those who have a record of either a residential property ownership or a mortgage. In the past, if buyers whose mortgage had been paid off had applied for a new mortgage for a second home, they were regarded as firsthomebuyers.

Like the Beijing municipality, Guangzhou in South China’s Guangdong province, Shijiagzhuang, capital of Hebei province, and Zhengzhou, capital of Central China’s Henan province, announced similar measures to contain speculative buying in the residential segment of the property industry, and thereby ensure housing remains a necessity for own use, not an investment avenue.

Zhang Dawei, chief analyst with Centaline Property, said Friday’s measures would have a significant impact on Beijing’s housing market, particularly preowned homes and luxury properties.

“People who sell one apartment to buy another one will be defined as buyers of a second home and have to pay higher down payment. This would hurt sales of preowned homes as well as their price growth. If the new measures continue for a year, I’d expect the capital’s average price of preowned homes to drop around 15 percent,” said Zhang.

Agreed Guo Yi, marketing director of real estate consultancy Yahao. “These measures will largely reduce leverage and cool the market quickly,” said Guo.

But, in the long run, home prices will likely still rise after this round of correction, she said.

Even before the four maor cities cracked the whip on Friday, there were signs that the market players may have heeded the government’s discourse and begun to fall in line.

The said signs are like dots that, when connected, morph into a tell-tale figure (or story, if you will).

Dot 1: One day recently, Zhang Yuanfan, 33, a graphic designer in Shanghai, was curious why the outlet of a real estate agency chain at her residential community was redecorating the office, and had ripped off all the price tags that used to be displayed on the glass wall.

“Every day, as I passed by the glass wall, I’d glimpse the house prices, which have been rising in the past two years. Now all the numbers are gone, and I suddenly felt like I had lost contact with an old acquaintance,” said Zhang.

Dot 2: Luo Dongwen, 34, a property agent, said many of his peers in the real estate market in Shanghai are doing the same — removing prices of apartments, and adding more information to guide buyers. Full disclosure is in fashion these days.

Dot 3: Buyers get loads of information, especially price changes, about the apartments up for sale or rental.

“When prices go up quickly, buyers care the most about the changes. Price growth is also a barometer of buyer interest. Sometimes, people get eager to buy just by seeing how fast the price changes. They fear if they hesitate for another day, they might have to pay tens of thousands of yuan more.

“Now the price growth is really mild. Buyers care more about the apartments. More buyers come to agents to buy an apartment for their own use, unlike in the past when many would buy for the purposes of investment,” said Luo. Such dots abound ... They represent the change in buyer attitude, a result of the recent tightening of property industry regulations.

Market players said the real estate industry, particularly its housing segment, has been advised several times in the past three months to grow in a healthy and sustainable manner.

“In key cities, homes are no longer a means to park investments for value appreciation. They are now bought by those whoreally need a place to live. We need to change our strategies accordingly,” said Ma Chengpeng, 32, a sales manger with Hengyu Real Estate Agency.

In the Government Work Report delivered by Premier Li Keqiang during the fifth session of the 12th National People’s Congress, the government reiterated a modest and differentiated property policy stance.

“The Government Work Report called for sustainable and healthy property market development and some senior officials talked about avoiding property market fluctuations, implying that neither too much property strength nor weakness is desired,” said a UBS China research note.

The Government Work Report said large city local governments should increase land supply and regulate housing sales to curb rapid price increases, while lower tier or smaller cities should provide support for building upgrades and migrant settlement-related demand.

The report also called for another 6 million units to be constructed for shanty town renovations in 2017. The much-talked-about property tax is reportedly not in the legislative agenda for this year and thus is unlikely to be implemented soon.

Clearly, housing market policies for lower-tier cities will focus on reducing inventories in the next 12 months. Thismay include a wide range of measures including easier access to financing for homebuyers, according to Zhang Dawei, chief analyst with Centaline Property.

Wang Zhaoxing, deputy director of the China Banking Regulatory Commission, said during a media briefing last week that differentiated credit financing policies will be

More buyers come to agents to buy an apartment for their own use ... ” Luo Dongwen, 34, a property agent in Shanghai