China’s controversial national hobby

national level competitions held across the country last year. Meanwhile, the General Administration of Sport estimated that there were around 180 million active square dancers in China as of the end of 2017.

“Regardless of all the social and entertainment functions of square dancing, it is essentially a sport. And sports need judges, ratings and winners to keep it moving forward,” said Li.

This popularity has also translated into business opportunities for many enterprises. At the first Square Dance Development Forum that took place in November in Hainan province, Peng Qiang, founder and CEO of WYZ Sports, called square dancers “walking wallets” during a public speech that addressed the business potential of the industry.

“In China, dancing grannies are usually the accountants of their household. Reaching them means reaching the bank accounts of the millions of families in the country,” Peng explained to China Daily USA in a phone interview.

Established at the end of 2016, Peng’s Beijing-based agency links sporting activities with corporate sponsorship. Last year, WYZ Sports helped 20 clients sponsor more than 40 sports, half of which were marathons. He noted that while square dancing is unlikely to reach the size and business value of marathons in China — there were more than 500 marathons organized across the country last year, each attracting a sponsorship of more than 5 million yuan ($766,500) — the activity does have its own appeal.

“Square dancing has the clearest and most precise participant profile — middleaged and elderly Chinese women,” said Peng, who added that healthcare companies, beauty salons and banks selling financial investment products make up the lion’s share of sponsors for square dancing contests in China.

He noted that the sponsorship amounts could rise in the future. China is presently home to the world’s fastest-growing aging population and 480 million people aged above 60 years old would account for about 35 percent of the total population by 2050, local media reported. The number of square dancers then, should the sport continue to be just as popular, would naturally increase.

But though this sport is massively popular with middle-aged and elderly people, others have taken issue with square dancers hogging public areas and blaring loud music. Over the past several years, square dancing often made the news headlines for these reasons.

In March 2016, a man in Yangshuo, South China’s Guangxi Zhuang autonomous region, was arrested for firing an air gun at a square dancer. According to the man, who claimed to be annoyed by the volume of the music, he was aiming at the loudspeaker but accidentally missed and hit the woman instead.

In June 2017, a group of square dancers with an average age of 63 were involved in a violent altercation with university students over the use of a public basketball court in Luoyang, Henan province.

In November, the General Administration of Sport of China attempted to address the problems by issuing a regulation that banned square dancing in certain venues. It also urged dancers and sports administrators to work together to maintain societal harmony.

Wang Qianni, an anthropology postgraduate at the Chinese University of Hong Kong, argued that young people and the media today view China’s dancing grannies with “tainted glasses”. After interviewing 20 square dancers over the course of six months in 2013, Wang wrote in her thesis The Making of Guangchang Wu (square dancing) Stigma that the activity has become the butt of the joke in many talk shows.

According to Wang, many of the dancers belong to the “first generation mothers of single children” in the country who are lonely because they have only one child, or have husbands who are often away from home in search of money-making opportunities. This description of square dancers rings true for Yang — she lost her husband to diabetes in 2009 and has a son working in the military who is only allowed to return home every two months. Her daughterin-law, who is a television producer, is also often not at home as she frequently travels for work.

Though Yang does not dance with her team today — she stopped dancing five years ago after injuring her back — she still hardly takes care of her 7-year-old grandson. The boy is currently being cared for by his mother’s parents.

“It seems that I have become too occupied with square dancing. My grandson needs to make an appointment weeks in advance before he is able to visit me. I have failed to be a good grandmother,” she quipped.

“But every time we return home from a competition or a performance, my son, if he is around, would offer to pick me up from the airport or train station. And when we exit the gate and see families greet us with flowers and cheers regardless of the competition outcome, we feel like Olympic champions.”

GAO ERQIANG / CHINA DAILY One of the teams that made it to the finals of the Looking For China’s Most Beautiful Queen of Square Dancing last year in Shanghai. The event is one of the largest of its kind in the country.