Highlights of BMW Experience Shanghai

Covering an area of about 45,000 square meters, triple its area in 2013.

Consisting of a 2,000sq-m brand center and a 24,000-sq-m driving center.

Driving center features a core driving zone, urban off-road park, and multifunctional experience center.

Authorized goods offered in the BMW Lifestyle shop.

Authenticated German cuisine provided by renowed Kofler & Kopanie in Joy Cafe.

Brand engagement through heritage displays, art cars, M motorsport.

Cultural engagement through Chinese elements, fan connections and fusion food.

Driving engagement through 50+ BMW cars available for test drive, 10+ driving courses.