Car­mak­ers drive for ex­ports

China Daily - - FRONT PAGE - By DU XIAOYING in Frank­furt dux­i­aoy­ing1@chi­

Chi­nese car­mak­ers used to turn up at ma­jor shows to raise their in­ter­na­tional pro­files.

But now, it seems they have more prac­ti­cal aims as they plan to mass pro­duce mod­els that will meet the strictest emis­sion stan­dards in the world for do­mes­tic and ex­port mar­kets.

At this year’s Frank­furt In­ter­na­tional Mo­tor Show, two pri­vate Chi­nese auto com­pa­nies pre­sented new mod­els geared to make a splash over­seas.

Chery Au­to­mo­bile Co Ltd is one of the most suc­cess­ful man­u­fac­tur­ers in China with 20 years ex­pe­ri­ence and it now plans to wheel out a new line of pas­sen­ger cars for the Euro­pean mar­ket.

The EXEED TX compact SUV will be the first model to go on sale across Europe with other EXEED brands poised to fol­low.

“In just a few years, we in­tend to start sell­ing a fam­ily of ve­hi­cles in Euro­pean mar­kets across mul­ti­ple seg­ments, with power sup­plied by a range of elec­tri­fied pow­er­trains,” An­ning Chen, CEO of Chery, told the me­dia in Frank­furt this week.

The com­pany aims to sell a range of hy­brid elec­tric ve­hi­cles, plug-ins and bat­tery e-cars. Chery is also plan­ning to es­tab­lish re­search and de­sign fa­cil­i­ties in Europe.

Ri­val Great Wall Mo­tor Co Ltd is China’s largest man­u­fac­turer of SUV ve­hi­cles and rolled out six mod­els un­der its high-end Wey brand in Frank­furt.

Four of them were mak­ing their global de­but, in­clud­ing a con­cept model, and were branded as new-en­ergy ve­hi­cles.

“I be­lieve Chi­nese cars will per­form very well in the world and not just in the do­mes­tic mar­ket,” said Wei Jian­jun, chair­man of Great Wall.

The com­pany’s plan is for Wey SUV brands to en­ter the North Amer­i­can mar­ket in 2021.

Great Wall also aims to build fac­to­ries abroad to man­u­fac­ture mod­els lo­cally and is ac­tively search­ing for lo­ca­tions.

This move into key Euro­pean and North Amer­i­can ex­port mar­kets un­der­lines the Chi­nese car in­dus­try’s newly found con­fi­dence in pro­duc­ing more so­phis­ti­cated mod­els.

Do­mes­tic au­tomak­ers have also per­formed well un­der new high Na­tional VI emis­sion stan­dards, which are tougher than the old Euro 6 reg­u­la­tions.

“This time it is the real thing,” said Zhang Yu, man­ag­ing di­rec­tor of con­sult­ing firm Au­to­mo­tive Fore­sight Co in Shang­hai.

Im­ple­men­ta­tion of new emis­sions stan­dards in 2019 and 2020 means au­tomak­ers must pro­duce ve­hi­cles that not only sat­isfy Chi­nese guide­lines, but also reg­u­la­tions in Europe and the United States.

Still, Zhang said it would not be easy for Chi­nese auto com­pa­nies to build dis­tri­bu­tion net­works in Europe and North Amer­ica.

His view was echoed by Peter Hage, found­ing part­ner at auto con­sult­ing firm Distri­com Group.

“Also, dif­fer­ent cus­tomer ex­pec­ta­tions must be met in terms of ve­hi­cle de­sign, qual­ity and per­for­mance, as well as over­all cus­tomer ex­pe­ri­ence man­age­ment,” he added.


A car made by Great Wall Mo­tor Co Ltd is on dis­play at the Frank­furt In­ter­na­tional Mo­tor Show.

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