Na­tion’s over­seas tourism mar­ket con­tin­ues growth

China Daily - - CHINA - By ZHAO XINYING zhaoxiny­ing@chi­nadaily.com.cn

China’s over­seas tourism mar­ket is grow­ing and the mo­men­tum will con­tinue, ac­cord­ing to an an­nual in­dus­try re­port re­leased on Fri­day.

The An­nual De­vel­op­ment Re­port of China’s Tourism 2017 showed that 122 mil­lion over­seas trips were made by Chi­nese tourists last year, up 4.3 per­cent from the year be­fore. A to­tal of $109.8 bil­lion was spent dur­ing these trips, an in­crease of 5.1 per­cent from 2015.

The re­port, re­leased by China Tourism Academy in Bei­jing, said a ma­jor­ity of Chi­nese tourists who trav­eled over­seas were mid­dle­and high-in­come con­sumers. Those who spent 5,000 to 20,000 yuan ($760 to 3,040) on each over­seas trip ac­counted for three-quar­ters of all Chi­nese tourists trav­el­ing abroad.

They pre­ferred medi­umpriced or bud­get ho­tels and tended to choose self-planned, cus­tom­ized travel itin­er­ar­ies, the re­port said.

Although large cities and de­vel­oped prov­inces in East China re­main the ma­jor sources of Chi­nese tourists trav­el­ing over­seas, some west­ern Chi­nese prov­inces and re­gions, such as Yun­nan, Sichuan, Qing­hai and Xin­jiang, are also catch­ing up as they are wit­ness­ing more res­i­dents trav­el­ing abroad, ac­cord­ing to the re­port.

It is the 13th time that the academy has re­leased the an­nual re­port.

The academy found that the num­ber of trips to coun­tries and re­gions in­volved in the Belt and Road Ini­tia­tive has grown no­tably.

While early pre­dic­tions ex­pected that Chi­nese tourists would make a to­tal of 150 mil­lion trips to these coun­tries and re­gions dur­ing the 13th Five Year Plan (2016-20), in­com­plete statis­tics from the academy showed that last year alone saw at least 50 mil­lion trips made to these des­ti­na­tions.

Another ma­jor change is that Chi­nese tourists are en­joy­ing pure sight­see­ing more than shop­ping dur­ing their trips over­seas.

Jiang Yiyi, di­rec­tor of the in­ter­na­tional de­part­ment at the academy, who par­tic­i­pated in the com­pi­la­tion of the re­port, said that with a pros­per­ous Chi­nese econ­omy, more sup­port­ing poli­cies and ma­ture tourism fa­cil­i­ties, Chi­nese tourists’ will­ing­ness to travel abroad will keep grow­ing and their needs for over­seas tourism will be­come more di­verse in the fu­ture.

She added that the peerto-peer econ­omy and new pay­ment ap­proaches have al­ready proved that new poli­cies and tech­nolo­gies could bet­ter cater to Chi­nese tourists.

“I strongly sug­gest that some na­tional poli­cies be car­ried out and im­ple­mented, both in China and abroad, to at­tract more Chi­nese tourists and fa­cil­i­tate more trips over­seas, par­tic­u­larly to des­ti­na­tions in­volved in the Belt and Road Ini­tia­tive, be­cause there is a great po­ten­tial there,” she said.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.