WWF fights illegal wildlife trading

The World Wildlife Fund (WWF) and wildlife trade monitoring network Traffic announced on March 7 in San Francisco that they will fight against the illegal online wildlife trade with help from internet giants including Baidu Inc, Alibaba Group Holding Ltd, Tencent Holdings Ltd, Google Inc and Microsoft Corp. According to the Convention on International Trade in Endangered Species of Wild Fauna and Flora, the annual illegal wildlife trade totals $20 billion. CITES said that more than 20,000 African elephants are killed each year for ivories and three rhinoceros per day for horns. The partnership between WWF, Traffic and internet companies have pledged to reduce online illegal wildlife trade by 80 percent by 2020.