China Launches National E-commerce Platform to Support Agriculture Sector

China launched last November a national e-commerce platform that serves rural areas through the supply and sales of agricultural products.

Set up by the All-China Federation of Supply and Marketing Cooperatives, the website www.gxyj.com aims to match the supply and demand of daily consumer products and agricultural production materials and produce via online-to-offline cooperation. Users can trade online by means of services that range from online payment to logistics to quality certification, according to Wang Zhengwei, chairman of China Co-op E-commerce Ltd.

The e-commerce platform also includes specific zones for specialty produce and direct-sale products which provide rural and urban consumers with convenient, safe, quality online shopping services.

China will over the next three years establish a sound e-commerce infrastructure and policies while nurturing a batch of influential agricultural e-commerce brands, according to the joint plan released last September by the Ministry of Agriculture, the Ministry of Commerce, and the National Development Reform Commission.