Meet­ing chal­lenges

ChinAfrica - - Lifestyle -

“Much is be­ing done in terms of Chi­nese media re­port­ing about China in Africa, but less is be­ing done in terms of African media re­port­ing about Africa in China,” said Sichizya, adding that more col­lab­o­ra­tion and net­work­ing is needed to foster the co­op­er­a­tion be­tween the two.

“We need more col­lab­o­ra­tive ef­forts where African jour­nal­ists are able to col­lab­o­rate with Chi­nese jour­nal­ists to re­port about African is­sues in China.” he said. Sichizya called for African jour­nal­ists to en­gage more in­ter­ac­tively and use avail­able op­por­tu­ni­ties to in­crease re­port­ing on African is­sues for dif­fer­ent media in China.

This pro­cess also needs to be re­cip­ro­cated. Sichizya said one of the ways to em­power African media would be to have more African media or­ga­ni­za­tions set up bu­reaus in China.

Chi­nese re­porters face many chal­lenges in Africa. “Poor in­fra­struc­ture and low In­ter­net ac­cess and lo­gis­ti­cal sup­port in­hibit jour­nal­ists’ ef­fec­tive­ness in co­or­di­nat­ing and re­port­ing on the ground,” said Zhang Zizhu, global TV news net­work Phoenix In­fonews Chan­nel’s spe­cial cor­re­spon­dent in Nairobi.

“This is com­pounded by bud­get con­straints,” she added.

Shu Zhan, for­mer Chi­nese Am­bas­sador to Eritrea and Rwanda, sug­gested that more hu­man in­ter­est sto­ries be in­cluded in re­port­ing. “In­stead of writ­ing sto­ries sit­ting in the of­fice, Chi­nese re­porters should have more op­por­tu­ni­ties to go to African coun­tries, in­ter­view peo­ple and write more fea­ture sto­ries, for ex­am­ple, what Chi­nese med­i­cal teams and Chi­nese agri­cul­tural tech­ni­cians are do­ing there,” he told Chi­nafrica. “Chi­nese media can also in­vite more African jour­nal­ists to write ar­ti­cles for them.” li­u­jian@chi­nafrica.cn

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