Leveraging new technologies

In addition to physical experiences, the project also seeks to fully leverage information technologies in helping safeguard and disseminate China’s intangible cultural heritage. Yongxin Huayun launched the efeiyi.com ecommerce website as an extension of the experience center and workshops. The establishment of an online store and the digitization of cultural products provide masters with an additional channel to disseminate their art, while increasing their income. Craftsmen receive a significant portion of the profits generated by the sales of art creations on the website, according to Ye. According to Luo Yong, Vice President of Yongxin Huayun, a