Why Africa

ChinAfrica - - Business -

Es­tab­lished in 2006, the com­pany started to zero in on the African mar­ket two years later as com­pe­ti­tion in cell­phone mar­ket in­ten­si­fied in China.

Trans­sion founder and CEO Zhu Zhao­jiang has been in the mo­bile in­dus­try for nearly 20 years. Be­fore set­ting up the com­pany, he was in charge of over­seas busi­ness for a do­mes­tic com­pany and had vis­ited more than 90 coun­tries and re­gions world­wide.

Trans­sion cracked the African mar­ket in June 2008, with its first of­fice of­fi­cially opened in Nige­ria, the con­ti­nent’s most pop­u­lous coun­try.

“That was a time when the do­mes­tic cell­phone mar­ket was un­der more in­tense com­pet­i­tive pres­sure; yet there was a gap with huge po­ten­tial in the African mar­ket wait­ing to be filled, which was ex­actly what Zhu was eye­ing,” said Wang Yan­hui, Sec­re­tary Gen­eral of Mo­bile China Al­liance.

Africa is now the world’s se­cond largest mo­bile mar­ket, se­cond only to Asia, and the fastest grow­ing mo­bile mar­ket in the world. Nearly half of the 1.17 bil­lion-strong African pop­u­la­tion had mo­bile phone plans by the end of 2015, mak­ing up 6 per­cent of global mo­bile rev­enue, ac­cord­ing to GSM As­so­ci­a­tion, a world­wide or­ga­ni­za­tion of mo­bile op­er­a­tors.

As 4G be­comes avail­able in more African coun­tries, the de­mand for smart­phones is ex­pected to surge. GSM As­so­ci­a­tion pre­dicts the mo­bile mar­ket in Africa will reach 730 mil­lion sub­scribers by 2020.

Given such sig­nif­i­cant prospects for growth, lo­cal­iza­tion is a wise choice. Trans­sion em­ploys more than 2,400 lo­cals in its African fa­cil­i­ties, with lo­cal em­ploy­ees mak­ing up 90 per­cent

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.