Rising Consumer Confidence

chinese consumers continued to show more willingness to spend as well as optimism about personal income growth and employment opportunities thanks to a stabilizing economy, according to the latest survey from global market research firm Nielsen. China’s Consumer Confidence index (cci) reached 112 points in the second quarter of 2017, up 2 points from last quarter and the highest score since the fourth quarter of 2013. Nielsen’s cci measures perceptions about local job prospects, personal finance and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively. the Nielsen report showed that personal finance grew to 69 from 66 while perceptions about local job prospects increased to 68 from 66. Moreover, immediate spending intentions reached 56, up from the previous level of 55.