Ris­ing Con­sumer Con­fi­dence

ChinAfrica - - Business Numbers -

chi­nese con­sumers con­tin­ued to show more will­ing­ness to spend as well as op­ti­mism about per­sonal in­come growth and em­ploy­ment op­por­tu­ni­ties thanks to a sta­bi­liz­ing econ­omy, ac­cord­ing to the lat­est sur­vey from global mar­ket re­search firm Nielsen. China’s Con­sumer Con­fi­dence in­dex (cci) reached 112 points in the sec­ond quar­ter of 2017, up 2 points from last quar­ter and the high­est score since the fourth quar­ter of 2013. Nielsen’s cci mea­sures per­cep­tions about lo­cal job prospects, per­sonal fi­nance and im­me­di­ate spend­ing in­ten­tions. Con­sumer con­fi­dence lev­els above and be­low a base­line of 100 in­di­cate de­grees of op­ti­mism and pes­simism, re­spec­tively. the Nielsen re­port showed that per­sonal fi­nance grew to 69 from 66 while per­cep­tions about lo­cal job prospects in­creased to 68 from 66. More­over, im­me­di­ate spend­ing in­ten­tions reached 56, up from the pre­vi­ous level of 55.

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