Virtual Safari Campaign

In June, Kenya launched a virtual safari livestreaming campaign to showcase the country’s wildlife to global audiences. Najib Balala, Cabinet Secretary of the Ministry of Tourism and Wildlife, said in a statement that the six-week expedition across the country is aimed at ensuring that the world and travelers remain connected to destination Kenya even during the current COVID-19 lockdown period when there is restricted movement.

“Our international tourism business is completely cut off and we have to still share destination memories with travelers and that is why we are unveiling a virtual tour safari to connect visitors with the destination,” Balala said. He added that the COVID-19 pandemic has taught market players in different sectors to be more innovative to keep their businesses afloat during these difficult moments.

He noted that the online tour in some of the parks and reserves across the country is aimed to ensure that Kenya remains top of mind among visitors and investors alike.