Preserving an Everlasting Friendship
The fourth ASEAN-China Friendship and Cooperation Short Video Contest is set to contribute to longstanding ties between both sides
With the theme Connection for a Better Future, the fourth ASEAN-China Friendship and Cooperation Short Video Contest kicked off in Beijing on 14 September both online and offline. The competition, co-sponsored by the Mission of China to ASEAN, the Permanent Mission of Myanmar to ASEAN, ASEAN Secretariat, National Radio and Television Administration of China, China International Communications Group (CICG), the Department of Asian Affairs of the Ministry of Foreign Affairs of China, and the Information Office of China’s Guangxi Zhuang Autonomous Region Government, aims to provide a platform for people from China and ASEAN member countries to communicate through short videos.
Growing popularity
For Ekkaphab Phanthavong, deputy secretary general of ASEAN for the ASEAN Socio-Cultural Community, the ASEAN-China Short Video Contest has been a resounding success since its inaugural edition in 2020. In total, the competition has attracted 72,485 entries from young video creators from China and the 10 ASEAN members. These works have garnered almost 95 million views on Weibo, Kuaishou, Facebook, Youtube and other social platforms, generating 300 million discussions among netizens. “This is a testament to the richness and vitality of China-ASEAN relations. It also reflects the great enthusiasm of the people on both sides to dedicate themselves to ASEAN-China friendly cooperation and mutual understanding,” said Phanthavong.
In retrospect, previous award-winning entries have highlighted the vision of building a peaceful, safe and secure, prosperous, beautiful and amicable home together. They shed light on the longstanding friendship between China and ASEAN members, showcase the pragmatic cooperation between the two sides and focus on joint efforts to fight the pandemic.
In last year’s contest, Millennia “Pauk-Phaw” Friendship has been nominated for the gold medal. Phyo Phyo Myint, a producer at MITV, Myanmar Radio