Global Times - Weekend

Audi targets 10 billion euros in cost reduction to fund electric-car push

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Audi aims to cut costs by 10 billion euros ($12 billion) by 2022 to help fund a shift to electric cars as it seeks to move on after the emissions scandal, sources close to the carmaker said.

Audi, Volkswagen’s main profit driver, plans to bring five new all-electric models to market in coming years, starting with the e-tron sport-utility vehicle to be assembled from 2018 in Brussels.

Despite run-up costs for its electric-car program, the luxury automaker wants to keep its operating profit margin at 8 percent a year at least, two sources close to Audi said.

Its profit margin in the first half of this year was 8.9 percent.

The bulk of the 10 billion cost savings would come from cutting research and developmen­t costs, the sources said.

A spokesman at Audi’s headquarte­rs in Ingolstadt, Germany, declined comment.

German business daily Handelsbla­tt reported the costsaving­s target and profitabil­ity plans last weekend.

Audi also aims to free up funds for investment­s in zero-emission technology by developing a new production platform with Porsche, allowing both VW premium brands to save money by sharing components and modules.

Audi is grappling with automobile recalls, prosecutor investigat­ions and persistent criticism from unions and managers over the diesel emissions scandal and its strategy post-diesel-gate.

Sources told Reuters last Friday that four of the brand’s seven top executives are earmarked for dismissal in the near future.

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