Volvo shifts SUV output as US tariffs loom
Carmaker sets sights on fifth year of record sales
Volvo Cars is juggling production of its top-selling sport utility vehicle (SUV) to avoid US import tariffs, Chief Executive Hakan Samuelsson said, as the Swedish carmaker set its sights on a fifth straight year of record sales.
The company is shifting XC60 SUV production for the US market to Europe from China to avoid Washington’s new duties on Chinese imports, Samuelsson said in an interview, after unveiling a 29 percent increase in second-quarter operating profit.
Volvo, whose Chinese parent Geely is weighing a stock market listing for the company, now builds the compact XC60 in Sweden for European customers and in China for that market and others, including the US.
“We will of course reshuffle here and take XC60s for the US... from our factory in Europe, and let China produce for other markets,” the CEO said, adding that the shift had begun.
Chinese XC60 production previously shipped to US dealers would be reallocated to markets including Europe, he said.
Acquired by Geely in 2010, the premium car manufacturer has achieved four straight record sales years, raising its game against bigger rivals Mercedes and BMW.
Net income rose 40 percent to 3 billion Swedish crowns ($337 million) in the second quarter on revenue of 66 billion crowns, up more than 25 percent.
Geely has hired Citigroup, Goldman Sachs and Morgan Stanley to prepare Volvo for an IPO this year, Reuters reported in May. The offering could value the company anywhere between $16 billion to $30 billion.
Pledging to hit a fifth record in 2018, Samuelsson said Volvo was “well positioned for a new period of sustainable global growth.” The company recently opened its first US plant in South Carolina, where it is ramping up S60 sedan production.
While the $1.1 billion US investment offers some respite from rising trade barriers, the company remains dependent on importing SUVs and large sedans into its fastest-growing market. Volvo’s US sales rose 40 percent in the first half.
Sedans such as the S60 fell to below one-third of US registrations in the second quarter from 38 percent a year earlier, while pickups and SUVs like Volvo’s imported XC40, XC60 and XC90 models jumped from 62 to 67.3 percent, according to Autodata.
The US this month slapped 25 percent tariffs on $34 billion in Chinese imports including cars, and China quickly retaliated with an increase in tariffs on US goods. US President Donald Trump is also threatening tariffs against car imports from Europe, where Volvo has two assembly plants.
Geely – which hopes an IPO will command a high valuation reflecting Volvo’s big plans in autonomous, electric and subscription-based motoring – has acknowledged the problem.
Speaking in Hong Kong last month, Geely Chairman Li Shufu said that higher tariffs would bring price increases and may ultimately force Volvo to diversify its US, Chinese and European production to assemble more models in each region.
“We will have to invest in producing a higher number of car models locally,” the South China Morning Post quoted him as saying.
The cost of this would still result in higher prices, said Samuelsson, who prefers optimizing existing plants with adjustments such as the XC60 shift, which could cease to be effective if the US applied new tariffs to European cars.
“I would be very reluctant to start any big investments to compensate,” he said. “First we have to try to mitigate by using the factories we have in a smarter way.”