Global Times - Weekend

Leslie Wexner in talks to step down

Lingerie firm struggles amid sales plunge

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Victoria’s Secret-owner L Brands CEO Leslie Wexner is in talks to step aside from the role and is exploring strategic alternativ­es for the lingerie brand, the Wall Street Journal reported on Wednesday.

L Brands is in discussion­s with private-equity firm Sycamore Partners for a full or partial sale of Victoria’s Secret, the report here said, citing people familiar with the matter.

The nearly $6 billion company has faced slumping sales at the lingerie giant in recent quarters and has drawn criticism from an activist investor and increasing competitio­n from online retailers.

L Brands declined to comment on the report.

“Fresh perspectiv­e would likely be a positive in ‘righting the ship,’” Jefferies analysts said in a note. The analysts y cautioned that bulls are over-valuing the Bath & Body Works unit and underestim­ating challenges for Victoria’s Secret.

Wexner, 82, has been leading the company since 1963, making him the longestser­ving CEO of an S&P 500 company.

Wexner built Victoria’s Secret, The Limited and Abercrombi­e & Fitch into national chains, taking on department store stalwarts by focusing on specialty brands.

Wexner is the company’s largest shareholde­r with a stake of 13.24 percent, according to Refinitiv Eikon data.

Wexner has been in focus for his associatio­n with the late financier Jeffrey Epstein, who was entrusted with managing the billionair­e’s personal finances and served as trustee of his charitable foundation.

Epstein was indicted last y year after being g charged g with traffiffif­fifficking traffickin­g dozens of underage girls as young as 14 from at least 2002 to 2005.

He died in prison in New York in August.

Wexner ended his associatio­n with Epstein more than a decade ago, according to previous reporting in the Wall Street Journal.

In March, Barington Capital urged the company to separate the roles of chairman and chief executive.

The company also called for the sale of the struggling lingerie brand.

Victoria’s Secret accounted for nearly half of the company’s $13.24 billion revenue in 2019.

Sales at Victoria’s Secret have fallen for at least four quarters.

The brand was once the destinatio­n for all things lingerie and has been losing customers as more women shift to cheaper p bralettes and sports bras from companies like American Eagle Outfitter’s Aerie and pop singer Rihanna’s lingerie line, Savage X Fenty.

Earlier this month, L Brands lowered its profit forecast for the fourth quarter after reporting a 3 percent drop in comparable store sales for the holiday period.

L Brands has tried to update marketing strategy for Victoria’s Secret.

L Brands marketing chief Edward Razek announced plans to resign last year.

Late last year, the company canceled its annual Victoria’s Secret fashion show, known for its jewel-encrusted bras and supermodel­s sporting angel wings.

“Much work we think needs to be done to reinvent the brand for the ‘inclusive’ era,” said CFRA Research analyst Camilla Yanushevsk­y.

 ?? Photo: VCG ??
Photo: VCG

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