Plotting return, British pop singer Rita Ora set to host MTV Europe Music Awards
Ready to launch an album after several years of reluctant silence, pop singer Rita Ora will return to her hometown of London to host the MTV Europe Music Awards in November.
The youth culture network announced Ora – a household name in Britain who has been trying to crack into the US top ranks – will lead the EMAs at Wembley Arena on November 12.
A self-proclaimed lifelong EMA viewer, Ora promised to put on a lively show. Like its main US-based counterpart – the MTV Video Music Awards – the EMAs are more closely watched for pop culture moments than for the actual winners.
The 26-year-old also told AFP she would perform a new song from her upcoming album – which she confirmed was finished and highly personal in subject matter.
Ora has topped the British charts with catchy hits such as “How We Do (Party),” an adaptation of a track by slain rap legend The Notorious B.I.G.
In 2008, she looked set to break big in the US when rap mogul Jay-Z signed her to his Roc Nation imprint.
But she later filed a lawsuit, saying Roc Nation had little time for her while the contract kept her from pursuing music on her own.
Her upcoming album, her second, will come out on major New York label Atlantic Records.
In May, Ora put out the album’s first track – “Your Song,” a giddy dance number co-written with Ed Sheeran.