Global Times

Huawei’s new smartphone fully embraces artificial intelligen­ce

- By Zhang Hongpei

China’s leading technology group Huawei Technologi­es Co launched its latest smartphone in Germany on Monday, with its flagship product kicking off the new era of intelligen­t phones that use artificial intelligen­ce (AI) technology, the company said.

The Kirin 970 chipset, which is the AI platform that the unveiled Mate 10 flagship uses, made its debut in Germany on September 2. The chip is embedded with a neural processing unit (NPU), a set of processing cores designed to carry out AI-related tasks, such as helping users translate between languages, choose the most appropriat­e camera settings and organize files or photos.

With the NPU as its new framework, Huawei’s chipset has been enhanced 50 times in energy efficiency and 25 times in performanc­e when dealing with the same AI tasks, the company said, thepaper.cn reported Tuesday.

For example, it takes the new Mate device only five seconds to complete the recognitio­n of 100 images, “faster than its competitor by 20 times” at an event, the report noted.

“Huawei has made a breakthrou­gh in injecting AI into the processor in-stead of only staying at the applicatio­n level,” Fu Liang, a Beijing-based independen­t analyst in the IT industry, told the Global Times on Tuesday.

In addition to the strengthen­ed AI abilities, the higher-end Mate 10 Pro features a full-screen OLED display with an 18:9 aspect ratio while the Mate 10 retains a 16:9 ratio.

“Huawei did research on the developmen­t of full-screen displays last year, yet it has chosen to offer two options in this new phone launch,” Sun Yanbiao, head of Shenzhen-based research company N1mobile, told the Global Times on Tuesday.

“The full screen will be an attractive selling point in the latter half of this year or next year,” Sun said, noting that many domestic smartphone vendors are training their staff about the new feature.

Huawei’s new Mate has not adopted the Face ID’s 3D scanning to

unlockfrom­on its Apple’s iPhonethe phone,as distinguis­hed initialX. exploratio­n of AI

As AI’s applicatio­n in smarthe phones is just at the beginning, full screens and facial recognitio­n haven’t become the standard configurat­ion, but they are the trends of the future, Fu said. Besides, the rapid catch-up of Huawei with Apple and Samsung is posing a big challenge for the two internatio­nal giants, he noted.

Apple’s market share in China has fallen to about 10 percent this year from 14 percent in 2015, while Hua8 wei’s has risen to 18 percent from 14 percent in that period, Wall Street Journal reported Tuesday.

The Mate 10 will l start at 699 eue, ros ($826) in Europe and the higherl end Mate 10 Pro willbe priced at 799 euros. Prices for China and other markets will be released later.

 ??  ?? Huawei Mate 10 smartphone series are shown during the official launch event in Munich on Monday.
Huawei Mate 10 smartphone series are shown during the official launch event in Munich on Monday.

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