Global Times

Ivanka Trump wins new trademarks in China

Move to enhance business ties

- By Chen Qingqing

While some of Ivanka Trump’s businesses in China are keeping a low profile, her company, Ivanka Trump Marks LLC, recently got at least five new trademarks approved in China, reflecting her intention of strengthen­ing business ties with the country.

At least five trademarks applied by Ivanka Trump Marks LLC in March 2017 were recently granted approval by the Trademark Office of the State Administra­tion for Industry & Commerce (SAIC) of China. These can later be used in a wide range of sectors, according to the official website of the authority. For example, a trademark that can be applied to products such as rugs and bath mats has a validity of 10 years.

Other trademarks gave the company access to businesses covering textiles, household utensils, furniture, and other items. Most of them were approved on May 7, with the most recent one approved on May 21, according to the website.

The Huffington Post said on Monday that the approval came just days before US President Donald Trump announced he was working on a controvers­ial deal to drop US export bans against Chinese electronic devices producer ZTE Corp. It said the trademarks granted to Ivanka Trump’s businesses could potentiall­y yield millions of dollars in profits.

The SAIC had not replied to an interview request sent by the Global Times on

Monday as of press time.

“It’s high likely to be just a coincidenc­e that the US worked with China to ease their trade tensions after Ivanka Trump’s trademarks got approval,” Hao Junbo, lawng-based yer at BeijinHao Law Firm, told the Global Times on Monday. Zhao Zhan lin, a legal counsel of the Beijing-based Internet

“Though the company keeps a low profile, we can see the business grow in our factory.” Contractor who produces shoes for Ivanka Trump’s label

Society of China, agreed.

“Considerin­g the large number of trademark applicatio­ns from the Trump family in China, it’s normal that Ivanka Trump applied for new trademarks,” he said.

A contractor involved in producing shoes for Ivanka Trump’s label, who is based in South China’s Guangdong Province, said the number of orders from her client has been increasing since last year.

“Though the company keeps a low profile, we can see the business grow in our factory,” she said, asking not to be identified.

“But production may gradually shift toward markets like Vietnam for cheaper costs,” the source said.

Ivanka Trump applied for new trademarks for two purposes, Zhao noted. “On the one hand, she may consider expanding the business in the future; on the other, she applied as a preventive measure,” he said.

She has applied for a total of 69 trademarks in China so far, with the earliest applicatio­n dating back to December 2008, according to the SAIC website.

Global sales of Ivanka Trump’s merchandis­e surged after her father took office and set a record in 2017 despite boycotts by several stores, British newspaper the Independen­t in April 2017.

Also, US imports of these products, almost all from China, shot up an estimated 166 percent in 2016, the media report said.

“Normally, a trademark applicatio­n gets approval after nine months, but sometimes it may take longer,” Zhao said.

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 ?? Photo: VCG ?? Consumers shop at an Ivanka Trump store in the US in December.
Photo: VCG Consumers shop at an Ivanka Trump store in the US in December.

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