Stratospheric rise in China’s outbound tourists important for US tourism industry

China has always been a critically important market for the US tourism industry, a US business leader has said, expecting the partnership between the two countries’ tourism sectors to strengthen.

China is the largest outbound tourism market in the world, buoyed by a growing portion of the country’s population that has both the ability and the propensity to travel, Chris Thompson, president and CEO of Brand USA, an organization dedicated to marketing the US as a premier travel destination, told Xinhua in an interview on the sidelines of the organization’s Marketing Committee Meeting held Tuesday in Minneapolis, in the US state of Minnesota.

“For all of us that are marketing around the world to grow our international market share, China is a critically important one,” he said.

Thompson, who has over 30 years of experience in the travel and tourism industry, noted that robust Chinese visits have had a positive effect on US economy for years.

Once the tourists hit the ground, there is direct and indirect spending from their exploration and venture in the US destinations and in terms of the support from the Chinese tourists for the local economy, “it’s a big number,” said the US tourism expert.

He said the spending by the Chinese tourists in the US reached some $35 billion in 2018.

According to a report released by the US Travel Association (USTA) in March, the travel and tourism sector supports 15.7 million jobs in the US, with 1.2 million of them directly associated with international inbound travel.

While feeling confident about the great potential for US-China tourism collaboration, Thompson said that “we’ve shown some decline [in the number of arrivals by Chinese tourists] in the current year, and it was down last year.”

Statistics from competent authorities show that tourists from China to the US dropped for the first time in 15 years, despite the fact that the total outbound trips of Chinese tourists rose significantly.

Latest data from the US National Travel and Tourism Office showed that the number of Chinese tourists traveling to the US fell 5.7 percent to 2.9 million in 2018.

Calling the collaboration in US-China tourism industry “a really good relationship” over the years, the experienced US tourism expert said he hopes healthy and stable ties will be sustained and strengthened.

The US tourism industry has enjoyed strong ties with the Chinese partners and “we’re looking forward to continuing to nurture those,” he said.

Commenting on the possible impact of the ongoing USChina trade tensions on the US tourism industry, Thompson said, “We are always watching it and looking at it, because those things tend to have an impact, particularly as related to travel policy.”

The article is from the Xinhua News Agency. opinion@ globaltimes.com.cn