Smash hit Jordan doc fills fan void
Behind-the-scenes show charts star's meteoric rise
A new Michael Jordan television documentary has become a smash hit for NBA fans whose hope of watching the playoffs these days was scuttled by the coronavirus pandemic.
The Last Dance details the career of the NBA legend who led the Chicago Bulls to six titles in the 1990s, with editions three and four of the 10-part saga telecast on Sunday. It was the top ESPN telecast in the advertiser-prized 18-34 demographic since the shutdown of sport due to the coronavirus pandemic.
In all, 6.1 million people watched the opening episodes in the US, making the documentary Twitter’s top trending topic and ESPN’s most watched original program since the network began producing such shows 16 years ago. An average of 5.9 million viewers watched the latest episodes aired in the US on Sunday.
The Last Dance mixes previously unaired behind-the-scenes footage taken by a special camera crew with the Bulls during their 1997-98 NBA championship run with the retelling of Jordan’s amazing story from his youthful days to Chicago’s amazing dynasty run of six 1990s NBA titles. The project was set to be broadcast in June when the NBA Finals were scheduled, but when sports programs were wiped out due to the global virus pandemic, ESPN advanced the release date.
The Jordan documentary’s blockbuster success looks likely to spark similar projects.
Kobe Bryant, the Los Angeles Lakers superstar who died in a January helicopter crash, had a personal camera crew follow him around during his final NBA season, ESPN reported last week, hinting that behind-the-scenes footage could become part of a Bryant documentary.
ESPN has aired discussion shows about the documentary after telecasts, with Sunday’s episodes about Jordan’s lingering hatred of the Detroit Pistons leading to Monday interviews with former Detroit star Isiah Thomas, notably about the Pistons snubbing the Bulls for post-game handshakes when Chicago swept the defending champions out of the 1991 playoffs.
“I hated them,” Jordan said in the fourth chapter of the documentary. “And that hate carries even to this day.”
Thomas was not selected as a member of the 1992 Barcelona US Olympic gold medal “Dream Team” – an NBA All-Star lineup that featured Jordan – and Thomas said Monday on ESPN that he hoped the handshake snub wasn’t the reason why he didn’t make the historic lineup.
“If I’m not part of the Dream Team for that lapse of emotion, for not shaking somebody’s hand, then I’m more disappointed today than I was back then when I wasn’t selected,” Thomas said.
“I paid a heavy price. If that moment meant I’m not selected to be on the Dream Team because of that moment, that’s hurtful. That cuts deep.”