kallista's asia pacific general manager on the philisophies behind the brand's success
For 38 years, Kallista has combined timeless aesthetics with superb craftsmanship to create kitchen and bathroom collections that transcend the everyday and employ the highest quality materials and technology to push the boundaries of design. In town to launch the Script collection, we chat to the general manager of the brand in Asia Pacific, Ricky So, about Kallista’s philosophy and the importance of the bathroom.
KALLISTA IS A GREEK NAME – IT MEANS ‘MOST BEAUTIFUL’. The brand was established in 1979, 28 years ago, and later on it became a member of the Kohler family. For about 20 years, its positioning in the business has been at the top. Kallista’s client base includes upscale residentials, trendy hotels and the homes of celebrities and exquisites in society. For the past 20 years, the presidents of the White House have also entrusted Kallista to deck out their bathrooms.
SCRIPT IS INSPIRED BY THE GILDED AGE AND THE GREAT GATSBY. It's about having lavish parties and socialising with the elite. Part of it also allows the end user to script their own story, so you can go from porcelain handles with crisscross patterns to fired enamel on porcelain plates. Everyone who has seen it so far loves it. It’s all about timeless beauty and artful living.
THE ELEMENTS OF INSPIRATION CAME FROM NATURE, so there’s a ripple pattern and a wave pattern, and some depicting a flower. The products are beautiful and tactile.
OUR DESIGNER SPENT A LOT OF TIME LOOKING AT THE LUXURY MARKET and observed the current prominence of rose gold, but instead of following suit, he asked, what's next? So he created this deeper bronze colour for the collection to give the products a gold bronze matt look.
OUR PRODUCT LINE DOESN’T JUST STOP THE DAY AFTER WE LAUNCH IT. Our products have a lifespan, so after a while, we create an extension of the series. We try to keep the excitement throughout too – when we see something good happening with one of our collections, we try to keep it coming.
RIGHT NOW, WITH CITY LIFE SO HECTIC, you really want a place you can indulge and have a quiet moment to yourself. The bathroom is one such place and you want to enjoy these moments and be surrounded by beautiful aesthetics and peacefulness.
Miele, the world’s leading manufacturer of premium domestic appliances, recently celebrated its 20th anniversary in Hong Kong with the launch of a new and improved state-of-the-art Experience Centre and coffee table book, A Traditional Taste. The impressive Miele Experience Centre spans more than 3,500sqft over two floors and has been designed to offer customers a new way to view, shop and experience the brand. As well as in-situ showcases of Miele’s renowned homecare and kitchen products, visitors to the Experience Centre are also invited to join workshops and enjoy demonstrations led by Miele’s in-house chef, Chan Wing Kuen, who will present different cooking techniques and even hold private master classes by appointment. We caught up with Dr Reinhard Zinkann, executive director and co-proprietor of the German brand, to discuss what Miele’s milestones in the city mean to him and to the company.
HONG KONG MEANS A LOT TO ME AND TO MIELE. When we came here to Hong Kong it was actually a dream – we were here to understand, to learn and to develop the Asian market.
WHEN WE CAME TO HONG KONG WE HAD TO DISCOVER a lot about the needs of consumers here; we had to understand a lot about
全球頂尖家用電器製造商Miele最近在香港開幕Experience Centre，並呈獻美食著作A Traditional Taste，慶祝20周年。面積超過3,500平方呎的Miele Experience Centre樓佔兩層空間，專為客戶以清新視角感受、購物和體驗品牌之作而特別設計。除了陳列Miele著名家具用品和廚具之外，到臨Experience Centre的客人更獲邀參加工作坊，欣賞Miele本部主廚Chan Wing Kuen示範不同烹調技巧，並可預約舉行私人課程。我們跟這德國品牌的執行總監兼合夥人Dr Reinhard Zinkann細談Miele在城中立下重大里程碑對他本人和品牌來說的意義。
design, about cooking, about the market. To be successful in the long term you have to be willing to go on a learning curve and it’s easier to go on a learning curve in a market that you are present in.
TO GIVE YOU AN EXAMPLE OF HOW WE LEARNED, we were the company to invent the built-in steam cooker. Steam cooking itself is nothing new, it was invented here in Asia many thousands of years ago, but we had the idea of bringing it into modern cuisine and bringing it into built-in appliances. In Europe, at the beginning, many people said, ‘we don’t need that.’ And we had to educate the Europeans. Now, everybody is very happy with it, but it takes time.
WE AS A COMPANY HAVE A GOAL TO BE THE PREMIUM BRAND with the best products in our field, but if we want to be that, we have to deliver the best service. And to do that, we speak about pre-sales, but also after-sales – we have to let the customer know that if they have a problem, if they have a question, we have the answer.
WE ARE UNIQUE. WE ARE THE ONLY ONE-BRAND BUSINESS in our field, the only family-owned since five generations, only family-run in unbroken heritage for four generations concentrating on this one business field – appliances.
miele's homecare and kitchen products promote a leisurly lifestyle
04 01 Kallista's new Script collection 02 Ricky So, Asia Pacific general manager at Kallista 03 Taps from the new Per Se Decorative collection 04 Script and Per Se collections 05 Handles created in collaboration with Saint Louis for the Script collection 06 At the launch event 07 Handle from the Script Decorative collection