Cel­e­bra­tion of Sound聲樂盛宴

KEF RE­DE­FINES The au­dio show­room with its First LOUNGE-LIKE mu­sic GALLERY Ke­f顛覆傳統音響店的設計,打造出首個尤如藝術廊一般的­mu­sic gallery

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De­signed by Bri­tish stu­dio Con­ran and Part­ners, the KEF Mu­sic Gallery of­fers a fresh con­cept for au­dio­philes and home-own­ers look­ing to ex­plore KEF’s high-qual­ity au­ral prod­ucts. "What KEF is try­ing to do is pro­vide an amaz­ing acous­tic ex­pe­ri­ence in a way that peo­ple can in­te­grate into their lives eas­ily," says Tina Nor­den, Project Di­rec­tor, Con­ran and Part­ners. Of­fer­ing dif­fer­ent au­dio and video ex­pe­ri­ences, in­clud­ing home the­atre, two-chan­nel, head­phones and an ex­quis­ite Col­lec­tor’s Lounge com­plete with a cu­rated as­sem­blage of records and books, the Mu­sic Gallery pro­vides var­i­ous set­tings in which to en­gage with KEF prod­ucts. "The idea re­ally was to cre­ate a num­ber of dif­fer­ent ar­eas that al­low you to ex­pe­ri­ence things be­yond the the­atre’s top au­dio-vis­ual en­ter­tain­ment," says Nor­den. Sound per­for­mance ma­te­ri­als are sub­tly in­cor­po­rated into the mid cen­tury-tinged in­te­rior, which fea­tures vin­tage fur­ni­ture and con­tem­po­rary art­works to evoke a club-lounge am­bi­ence. Nor­den adds: "I think that some­thing that is in­spir­ing visu­ally is con­ducive to en­joy­ing SOUND. "英由英國著名設計公司CONRAN and Part­ner­s負責設計的­mu­sic Gallery,為音樂愛好者帶來嶄新的音樂體驗,能置身其中細探KEF音響產品的非凡品質。「KEF的目的是創造欣賞極致音色的體驗,同時致力將音樂融入人們的生活中。」Con­ran and Part­ner­s的企劃首席設計師tina Nor­den解釋說。Mu­sic Gallery內提供不同的影音體驗,包括家庭影院、兩聲道和耳機。而當中的珍藏級視聽館更擺放著一系列精選黑膠碟和珍藏書籍,種種設定讓訪客能在不同的聆聽空間試用和體驗KEF的優質音響產品。「這裡的設計意念就是打造出不同的區域,當中精銳盡出的珍藏級視聽館,讓你可以體驗到超越電影院的頂級視聽娛樂!」Nor­den表示道。場內亦採用多種有助聲音表現的物料,例如黑膠和胡桃木條,豐富了帶有中世紀色彩的裝潢,而古董傢具和當代藝術品又能營造出舒適的私人會所格調。Nor­den續說:「我認為一些視覺上富有啟發性的東西能令人更投入享受音樂和四周的環境。」

Clock­wise from top left: try out prod­ucts at the head­phone bar; cosy lis­ten­ing pods fea­ture KEF LS50 Wire­less tech­nol­ogy; The Col­lec­tor’s Lounge; Tina Nor­den with KEF’s flag­ship speak­ers, Blade

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