CORE Ideals

The new CORE by Equal show­room com­bines decades of ex­per­tise with an un­de­ni­able sense of style.

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In­te­ri­ors com­pany Equal Limited has led the mar­ket in Asia for 25 years. For the last two and a half decades, it’s sourced and pro­vid­ing hard­wood floor­ing and kitchen so­lu­tions from Europe for clients across Asia—from grand ho­tels such as the Banyan Tree, Ma­cau, the Up­per House and the Shangri-La in Bei­jing, Manila and Cebu; to of­fices for multi­na­tional cor­po­ra­tions such as BNP Paribas or McKin­sey & Com­pany; shop spa­ces for Burberry, Cartier, Vacheron Con­stantin and Lane Craw­ford; and res­i­den­tial prop­er­ties and club­houses in­clud­ing High­cliff, the Cul­li­nan, the OPUS, Cas­tle One by V and the brand new Swire res­i­den­tial project Alas­sio. But now Equal wants to take the ex­per­tise it’s de­vel­oped over decades of de­sign and count­less projects, and ap­ply it to the fam­ily home. That’s why it’s launched CORE by Equal, a show­room and con­sul­ta­tion space in the heart of Happy Val­ley that has been cre­ated not only for de­sign­ers or ar­chi­tects, but for any­one who wants to breathe new life into their home.

Kitchen In­no­va­tion

As a gen­eral rule, Hong Kong kitchens are never very large: they of­ten seem more like an af­ter­thought than an es­sen­tial el­e­ment. But for many the kitchen is the heart of the home, and a beau­ti­fully de­signed kitchen brings the en­tire home to life. CORE by Equal is the ex­clu­sive Hong Kong rep­re­sen­ta­tive for Bi­nova, an Ital­ian kitchen brand with 60 years of ex­pe­ri­ence. Ev­ery Bi­nova cabi­net is crafted by ar­ti­sans in Italy, a tes­ta­ment to the firm’s fam­ily ori­gins. But this is no staid com­pany: Bi­nova’s cab­i­netry is si­mul­ta­ne­ously in­no­va­tive and val­uedriven, fea­tur­ing sub­tle touches de­signed with both aes­thet­ics

and peo­ple in mind. They of­fer a huge range of ma­te­ri­als and fin­ishes, and with fully cus­tomis­able con­struc­tion, there’s no space that can’t be made beau­ti­ful. It’s this thought­ful, el­e­gant de­sign that makes Bi­nova a wise choice when you’re tak­ing your kitchen from drab to glam.

Finer Floor­ing

Just as with ster­ile kitchens, too of­ten in Hong Kong we put up with sub-par qual­ity floor­ing, from cold tiles to over-glossy par­quet. But a beau­ti­ful floor can in­stantly el­e­vate your house from liv­ing space to gen­uine home. For more than 20 years, Equal has spe­cialised in en­gi­neered hard­wood floor­ing: a tech­nique in which dif­fer­ent va­ri­eties of wood are lay­ered on top of each other, topped with a beau­ti­fully fin­ished hard­wood. En­gi­neered floor­ing of­fers the stun­ning fin­ish of solid wood plank­ing, with a mul­ti­tude of ben­e­fits per­fect for Hong Kong liv­ing. The vary­ing kinds of wood in each layer al­lows the boards to ex­pand and con­tract evenly dur­ing tem­per­a­ture and hu­mid­ity fluc­tu­a­tions, mak­ing for a more sta­ble, even floor. This is par­tic­u­larly im­por­tant in Hong Kong, where the high lev­els of hu­mid­ity can eas­ily lead solid wood floor­ing to warp and bend. En­gi­neered floor­ing is also eas­ier to in­stall, and can be sanded and re-fin­ished over its life­time.

The Euro­pean Touch

Equal is the city’s sole sup­plier of lead­ing Euro­pean floor­ing brand BOEN. BOEN’s legacy dates back as early as 1641, and the sawmills of south­ern Nor­way. Th­ese days it of­fers en­gi­neered hard­wood floor­ing in mul­ti­ple kinds of wood, ex­port­ing its Euro­pean know-how across the world. CORE by Equal also of­fers floor­ing from brands in­clud­ing Château by Adler, which spe­cialises in planks with widths of up to 350mm and lengths of up to five me­tres; and Mafi, which of­fers floor­ing which makes the nat­u­ral cracks and knots in the wood a stand­out fea­ture, by fill­ing them with vi­brant and cus­tomis­able colours. A brand new ad­di­tion to the CORE by Equal range is 100% Span­ish en­gi­neered hard­wood floor­ing brand STP. The com­pany spe­cialises in unique pat­terns that are a cut above stan­dard plank­ing: Avant-garde de­signs are hand-crafted to fit your space, with op­tions rang­ing from lin­ear geometry to or­ganic, flow­ing lines to shapes which evoke an el­e­gant, old­world glam­our. With 25 years of ex­pe­ri­ence in floor­ing and kitchens, CORE by Equal has the ex­per­tise—and the style—to turn your house into a home.

CORE by Equal wel­comes you to its brand new Happy Val­ley show­room

Bi­nova’s min­i­mal­ist Vesta sys­tem boasts a ce­ramic fin­ish which mim­ics Cala­catta mar­ble

At CORE by Equal, a wide range of Bi­nova kitchen lay­outs al­lows you to vi­su­alise your fi­nal de­sign

For­get small sam­ples—CORE by Equal’s floor­ing show­room al­lows you to see what you’re get­ting

STP’s ge­omet­i­cally pat­terned floor­ing sets it apart from the crowd

BOEN floor­ing at the brand new Swire Alas­sio: nat­u­ral oak with a matt lac­quer fin­ish, in a her­ring­bone pat­tern

The alu­minium-framed con­struc­tion of the Bi­nova Vesta line was highly pop­u­lar at Salone del Mobile 2016

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