GOOD MATCH
Hublot has a strategic presence at the Paris Saint- Germain football club’s grounds at Parc des Princes. Loic Biver, brand director of Hublot Greater China, said this was a huge source of pride for the luxury Swiss watchmaker. “Hublot values every collaboration with like-minded elites [such as] the unique partnership with Paris Saint- Germain, Ligue 1 Champions,” said Biver, noting how the brand’s sports campaign, for which the motto is “Hublot Loves Football,” has successfully raised funds for the construction of the Jockey Club Kitchee Centre. While in Hong Kong the French team played a friendly match with the Kitchee team.