Er­bert Chong

Hong Kong Tatler - - Radar -

LA­BEL LOV

ER BRANDORIGIN HONG KONG

BACK­GRO UND ER­BERT CHONG SET UP HIS EPONY­MOUS READY-TO-WEAR LA­BEL IN 2013 AFTER GET­TING DE­GREES FROM PAR­SONS THE NEW SCHOOL FOR DE­SIGN AND THE FASH­ION IN­STI­TUTE OF TECH­NOL­OGY IN NEW YORK, AND ES­MOD IN PARIS.

DE­SIGN SIG­NAT URES CHONG’S COL­LEC­TION OF DRESSES AND SEP­A­RATES FOR AU­TUMN FEA­TURES A BODY-HUG­GING SIL­HOU­ETTE RE­SEM­BLING THE TRA­DI­TIONAL QI­PAO.

BRANDPHILOSOPHY HAV­ING LIVED IN NEW YORK, PARIS, MU­NICH AND HONG KONG, CHONG IN­JECTS AN IN­TER­NA­TIONAL SEN­SI­BIL­ITY INTO HIS WOM­ENSWEAR AND AC­CES­SORIES COL­LEC­TIONS.

ER­BERT CHONG OF­TEN MIXES EAST­ERN EL­E­MENTS LIKE QI­PAO COL­LARS OR CHI­NESE SILK PAN­ELS INTO HIS CRE­ATIONS

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