Tatler Hong Kong

Erbert Chong

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LABEL LOV

ER BRANDORIGI­N HONG KONG

BACKGRO UND ERBERT CHONG SET UP HIS EPONYMOUS READY-TO-WEAR LABEL IN 2013 AFTER GETTING DEGREES FROM PARSONS THE NEW SCHOOL FOR DESIGN AND THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK, AND ESMOD IN PARIS.

DESIGN SIGNAT URES CHONG’S COLLECTION OF DRESSES AND SEPARATES FOR AUTUMN FEATURES A BODY-HUGGING SILHOUETTE RESEMBLING THE TRADITIONA­L QIPAO.

BRANDPHILO­SOPHY HAVING LIVED IN NEW YORK, PARIS, MUNICH AND HONG KONG, CHONG INJECTS AN INTERNATIO­NAL SENSIBILIT­Y INTO HIS WOMENSWEAR AND ACCESSORIE­S COLLECTION­S.

ERBERT CHONG OFTEN MIXES EASTERN ELEMENTS LIKE QIPAO COLLARS OR CHINESE SILK PANELS INTO HIS CREATIONS

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