Unforgettable Moments
Forevermark celebrates Chow Tai Fook’s 85th anniversary with a new collection and a one- of- a- kind masterpiece
ON THE OCCASION OF ITS 85TH BIRTHDAY, CHOW TAI FOOK IS RELIVING NINE DECADES OF TRANSFORMATION, SHOWCASING THE EVOLUTION OF THE BRAND INTO ONE OF GREATER CHINA’S LEADING JEWELLERS. WITH THE THEME “THE RED UNIVERSE”, CHOW TAI FOOK PARTNERS WITH FOREVERMARK, THE DIAMOND BRAND FROM DE BEERS GROUP, TO BRING ITS FANS A LUXURIOUS FEAST OF DAZZLING CREATIONS.
USING A VARIETY OF THE RAREST DIAMONDS AND PRECIOUS METALS AND THE FOUR THEMES OF WATER, EARTH, MAN AND LIGHT, CHOW TAI FOOK PRESENTS A SERIES OF COLLECTIONS, ONE OF WHICH IS IN EXCLUSIVE PARTNERSHIP WITH FOREVERMARK, CALLED ENAMOR. DEEP IN OUR HEARTS. LOVE IS LIKE A FOUNTAIN OF STRENGTH, ENABLING US TO MOVE FORWARD, WHILE DIAMONDS ARE SYMBOLS OF POWER AND ETERNITY. “
THE CHOW TAI FOOKFOREVERMARK ENAMOR COLLECTION STANDS FOR LOVE THAT IS INDESTRUCTIBLE AND CONSTANTLY
“THE INSPIRATION OF ENAMOR COMES FROM THE CLOSE CONNECTIONS BETWEEN MAN AND EARTH,” SAYS COSTANTINO PAPADIMITRIOU, SENIOR VICE PRESIDENT, FOREVERMARK BRAND STRATEGY AND INNOVATION. “FOREVERMARK DIAMONDS RESEMBLE LOVE THAT IS BURIED
THE GUARDIAN OF LOVE IS A TRANSFORMABLE NECKLACE AND BROOCH SET IN FOREVERMARK DIAMONDS
RENEWED. THE UNIQUE FEATURE OF PIECES FROM THE SERIES IS A SPECIAL SETTING THAT RESEMBLES A PAIR OF ARMS EMBRACING A FOREVERMARK DIAMOND. THE SERIES INCLUDES A PENDANT, RINGS AND EARRINGS.
UNIQUE MASTERPIECE
TO MARK ITS LONG- TIME PARTNERSHIP WITH CHOW TAI FOOK, FOREVERMARK HAS DESIGNED A SPECTACULAR PIECE OF JEWELLERY CALLED THE GUARDIAN OF LOVE, WITH A GLOWING SUNFLOWER AS THE CENTRAL MOTIF. REPRESENTING LOYALTY, HAPPINESS AND LIFE, THE SUNFLOWER HAS LONG BEEN REGARDED A SYMBOL OF FAITH AND GOODNESS ACROSS MANY CULTURES. IN GREEK FOLKLORE, IT APPEARED IN MYTHS ABOUT APOLLO, THE GOD OF THE ARTS AND HEALING, SIGNIFYING MAGICAL TRANSFORMATIONS, IN THE SPIRIT OF CHOW TAI FOOK’S EVOLUTION.
AN EXQUISITE TRANSFORMABLE JEWELLED PIECE, THE GUARDIAN OF LOVE IS DESIGNED TO SERVE AS A ‘ SHIELD’ FOR THE HEART, GUARDING THE WEARER’S ETERNAL LOVE. AT THE CENTRE, THE FLOWER IS CRAFTED FROM A CLUSTER OF 26 DAZZLING FOREVERMARK DIAMONDS. SURROUNDING IT ARE FLORAL PETALS, WHICH UPON CLOSER INSPECTION REVEAL HUMAN SHAPES WITH LINKED HANDS, ALL RENDERED IN SHIMMERING DIAMOND PAVÉ, AND WITH EACH HEAD CRAFTED USING A FOREVERMARK DIAMOND. MULTIPLIED FIGURES ALSO EMBRACE ADDITIONAL DIAMONDS IN A JOYOUS, SPIRITED CELEBRATION OF MANKIND, MAKING IT A TRULY GLORIOUS INTERPRETATION OF LOVE, RESPECT AND CREATIVITY.
THE GUARDIAN OF LOVE CAN BE WORN SIX WAYS THROUGH A SERIES OF INGENIOUS JOINTS AND HINGES: AS A BODY ORNAMENT, NECKLACE, CHOKER, BROOCH, HAIRCLIP AND BELT. THE PIECE IS SET WITH 1,968 DIAMONDS TOTALLING 45 CARATS, TRANSFORMING THE TRANSIENT BEAUTY OF A SUNFLOWER INTO AN ICONIC, ENDURING AND SPECTACULAR PIECE OF JEWELLED ART.
FOREVERMARK’S CEO STEPHEN LUSSIER SAYS, “CHOW TAI FOOK AND FOREVERMARK SHARE A COMMON VISION; IT IS A DREAM. A DREAM TO MAKE CHINA THE WORLD’S MOST IMPORTANT AND LARGEST DIAMOND MARKET WITH FOREVERMARK RIGHT AT THE CENTRE. WHAT MAKES ME PROUD IS THAT OUR TEAMS WORK SO CLOSE TOGETHER. THE WHOLE IS SO MUCH MORE THAN SOME OF THE PARTS WHEN IT COMES TO CHOW TAI FOOK WITH FOREVERMARK.
“I WANT TO CONGRATULATE CHOW TAI FOOK REACHING THIS IMPORTANT MILESTONE 85TH YEAR. I REALLY LOOK FORWARD TO THE NEXT 85 AS WELL. WE ARE GOING TO DO GREAT TOGETHER.”
FOR MORE INFORMATION, PLEASE VISIT CHOWTAIFOOK.COM OR FOREVERMARK.COM