Un­for­get­table Mo­ments

Forever­mark cel­e­brates Chow Tai Fook’s 85th an­niver­sary with a new col­lec­tion and a one- of- a- kind master­piece

Hong Kong Tatler - - Tatler Focus Chow Tai Fook -

ON THE OC­CA­SION OF ITS 85TH BIRTH­DAY, CHOW TAI FOOK IS RE­LIV­ING NINE DECADES OF TRANS­FOR­MA­TION, SHOW­CAS­ING THE EVO­LU­TION OF THE BRAND INTO ONE OF GREATER CHINA’S LEAD­ING JEW­ELLERS. WITH THE THEME “THE RED UNI­VERSE”, CHOW TAI FOOK PART­NERS WITH FOREVER­MARK, THE DI­A­MOND BRAND FROM DE BEERS GROUP, TO BRING ITS FANS A LUX­U­RI­OUS FEAST OF DAZ­ZLING CRE­ATIONS.

US­ING A VA­RI­ETY OF THE RAREST DI­A­MONDS AND PRE­CIOUS MET­ALS AND THE FOUR THEMES OF WA­TER, EARTH, MAN AND LIGHT, CHOW TAI FOOK PRESENTS A SE­RIES OF COL­LEC­TIONS, ONE OF WHICH IS IN EX­CLU­SIVE PART­NER­SHIP WITH FOREVER­MARK, CALLED ENAMOR. DEEP IN OUR HEARTS. LOVE IS LIKE A FOUN­TAIN OF STRENGTH, EN­ABLING US TO MOVE FOR­WARD, WHILE DI­A­MONDS ARE SYM­BOLS OF POWER AND ETER­NITY. “

THE CHOW TAI FOOKFOREVERMARK ENAMOR COL­LEC­TION STANDS FOR LOVE THAT IS IN­DE­STRUC­TIBLE AND CON­STANTLY

“THE IN­SPI­RA­TION OF ENAMOR COMES FROM THE CLOSE CON­NEC­TIONS BE­TWEEN MAN AND EARTH,” SAYS COSTANTINO PA­PADIM­ITRIOU, SE­NIOR VICE PRES­I­DENT, FOREVER­MARK BRAND STRAT­EGY AND IN­NO­VA­TION. “FOREVER­MARK DI­A­MONDS RE­SEM­BLE LOVE THAT IS BURIED

THE GUARDIAN OF LOVE IS A TRANS­FORMABLE NECK­LACE AND BROOCH SET IN FOREVER­MARK DI­A­MONDS

RE­NEWED. THE UNIQUE FEA­TURE OF PIECES FROM THE SE­RIES IS A SPE­CIAL SET­TING THAT RE­SEM­BLES A PAIR OF ARMS EM­BRAC­ING A FOREVER­MARK DI­A­MOND. THE SE­RIES IN­CLUDES A PEN­DANT, RINGS AND EAR­RINGS.

UNIQUE MASTER­PIECE

TO MARK ITS LONG- TIME PART­NER­SHIP WITH CHOW TAI FOOK, FOREVER­MARK HAS DE­SIGNED A SPEC­TAC­U­LAR PIECE OF JEW­ELLERY CALLED THE GUARDIAN OF LOVE, WITH A GLOW­ING SUN­FLOWER AS THE CEN­TRAL MO­TIF. REP­RE­SENT­ING LOY­ALTY, HAP­PI­NESS AND LIFE, THE SUN­FLOWER HAS LONG BEEN RE­GARDED A SYM­BOL OF FAITH AND GOOD­NESS ACROSS MANY CUL­TURES. IN GREEK FOLK­LORE, IT AP­PEARED IN MYTHS ABOUT APOLLO, THE GOD OF THE ARTS AND HEAL­ING, SIG­NI­FY­ING MAG­I­CAL TRANS­FOR­MA­TIONS, IN THE SPIRIT OF CHOW TAI FOOK’S EVO­LU­TION.

AN EX­QUIS­ITE TRANS­FORMABLE JEWELLED PIECE, THE GUARDIAN OF LOVE IS DE­SIGNED TO SERVE AS A ‘ SHIELD’ FOR THE HEART, GUARD­ING THE WEARER’S ETER­NAL LOVE. AT THE CEN­TRE, THE FLOWER IS CRAFTED FROM A CLUS­TER OF 26 DAZ­ZLING FOREVER­MARK DI­A­MONDS. SUR­ROUND­ING IT ARE FLO­RAL PETALS, WHICH UPON CLOSER IN­SPEC­TION RE­VEAL HU­MAN SHAPES WITH LINKED HANDS, ALL REN­DERED IN SHIM­MER­ING DI­A­MOND PAVÉ, AND WITH EACH HEAD CRAFTED US­ING A FOREVER­MARK DI­A­MOND. MUL­TI­PLIED FIG­URES ALSO EMBRACE AD­DI­TIONAL DI­A­MONDS IN A JOY­OUS, SPIR­ITED CEL­E­BRA­TION OF MANKIND, MAK­ING IT A TRULY GLO­RI­OUS IN­TER­PRE­TA­TION OF LOVE, RE­SPECT AND CRE­ATIV­ITY.

THE GUARDIAN OF LOVE CAN BE WORN SIX WAYS THROUGH A SE­RIES OF IN­GE­NIOUS JOINTS AND HINGES: AS A BODY OR­NA­MENT, NECK­LACE, CHOKER, BROOCH, HAIR­CLIP AND BELT. THE PIECE IS SET WITH 1,968 DI­A­MONDS TO­TALLING 45 CARATS, TRANS­FORM­ING THE TRAN­SIENT BEAUTY OF A SUN­FLOWER INTO AN ICONIC, EN­DUR­ING AND SPEC­TAC­U­LAR PIECE OF JEWELLED ART.

FOREVER­MARK’S CEO STEPHEN LUSSIER SAYS, “CHOW TAI FOOK AND FOREVER­MARK SHARE A COMMON VI­SION; IT IS A DREAM. A DREAM TO MAKE CHINA THE WORLD’S MOST IM­POR­TANT AND LARGEST DI­A­MOND MAR­KET WITH FOREVER­MARK RIGHT AT THE CEN­TRE. WHAT MAKES ME PROUD IS THAT OUR TEAMS WORK SO CLOSE TO­GETHER. THE WHOLE IS SO MUCH MORE THAN SOME OF THE PARTS WHEN IT COMES TO CHOW TAI FOOK WITH FOREVER­MARK.

“I WANT TO CON­GRAT­U­LATE CHOW TAI FOOK REACH­ING THIS IM­POR­TANT MILE­STONE 85TH YEAR. I RE­ALLY LOOK FOR­WARD TO THE NEXT 85 AS WELL. WE ARE GO­ING TO DO GREAT TO­GETHER.”

FOR MORE IN­FOR­MA­TION, PLEASE VISIT CHOWTAIFOOK.COM OR FOREVER­MARK.COM

SOLI­TAIRE PAVÉ RING FROM CHOW TAI FOOKFOREVERMARK'S ENAMOR COL­LEC­TION FROM TOP: A GOUACHE OF THE ENAMOR NECK­LACE; ENAMOR SOLI­TAIRE DROP EAR­RINGS

ROUGH SKETCHES OF THE SUN­FLOWER-IN­SPIRED MASTER­PIECE

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