Good Tim­ing

Hong Kong Tatler - - Philanthropy -

THE AN­DRE AGASSI FOUN­DA­TION FOR ED­U­CA­TION HAS RAISED MORE THAN US$177 MIL­LION SINCE ITS FOR­MA­TION IN 1994. SWISS WATCH BRAND LONGINES IS THE FOUN­DA­TION’S LONG-TIME PART­NER AND PRE­SENT­ING SPON­SOR, AND REG­U­LARLY CON­TRIB­UTES TO FUNDRAIS­ING EF­FORTS. AT JUST ONE EVENT, THE GRAND SLAM FOR CHIL­DREN BEN­E­FIT CON­CERT IN 2011, THE COL­LAB­O­RA­TION RAISED A TRULY STAG­GER­ING US$26.1 MIL­LION.

IN­COME FROM THE IN­TER­AC­TIVE LONGINES SMASH COR­NER, SET UP IN PARIS LAST YEAR AT ROLAND GAR­ROS STA­DIUM, ALSO FEEDS BACK INTO THE FOUN­DA­TION. IN AD­DI­TION, DUR­ING THE 2013 FRENCH OPEN AT A DIN­NER ON THE CHAMP­SELYSÉES, LONGINES PRE­SENTED A CHEQUE FOR US$50,000 TO AGASSI, WHO IS A LONGINES AM­BAS­SADOR OF EL­E­GANCE.

“LONGINES SHARES CORE VAL­UES WITH AN­DRE AGASSI,” EX­PLAINS JUAN-CAR­LOS CAPELLI, ITS VICE- PRES­I­DENT AND HEAD OF IN­TER­NA­TIONAL MAR­KET­ING. “EL­E­GANCE IS NOT JUST HOW YOU LOOK, BUT IN­TRIN­SI­CALLY WHO YOU ARE AND WHAT YOU DO TO HELP OTH­ERS,” HE SAYS.

OF THE COL­LAB­O­RA­TION, AGASSI SAYS, “LONGINES SAW WHAT WE DO AND GOT CRE­ATIVE WITH WAYS TO HELP THE FOUN­DA­TION, FROM SCHOL­AR­SHIPS TO SEND­ING OUT WATCH­MAK­ERS TO THE CAM­PUS TO TEACH KIDS THEIR CRAFT. THEY FOUND IN­TER­EST­ING WAYS TO GET IN­VOLVED AND FOUND A WAY TO MY HEART.”

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