Beauty

FRONTED BY CARA DELEV­INGNE AND KATE MOSS, DE­SIGNED BY BURBERRY’S CEO AND IN­SPIRED BY THE FASH­ION BRAND’S ICONIC COAT, MY BURBERRY IS THE HOTTEST SCENT TO HIT THE SHELVES THIS MONTH

Hong Kong Tatler - - Con­tents -

My Burberry is the hottest scent to hit the shelves this month. 172 Beauty houses have fallen in love with the rose all over again. 180 From a sul­try dark pal­ette to pops of neon, this sea­son is all about the eyes

Fi­nally ar­riv­ing on shelves this month is the highly an­tic­i­pated fra­grance from the house of Burberry. In­spired by the brand’s iconic trench coat, My Burberry is a nos­tal­gic scent with a beau­ti­ful bou­quet of freesias, gera­ni­ums, and Da­m­as­cus and cen­tifo­lia roses, as well as sparkling notes of cit­rus and golden quince with a spicy in­jec­tion of pep­per. From the but­ton-like stop­per to the honey-beige rib­bon around its neck, the scent cer­tainly pays homage to the clas­sic de­sign.

“Be­cause My Burberry is the first and only fra­grance to draw its in­spi­ra­tion so di­rectly from the Burberry trench coat, it has to be the true em­bod­i­ment of our brand—in scent, in de­sign and in at­ti­tude,” says Christo­pher Bai­ley, Burberry’s CEO and chief cre­ative of­fi­cer, who per­son­ally helped de­sign the per­fume.

Su­per­mod­els Cara Delev­ingne and Kate Moss are the faces of the fra­grance cam­paign, cap­tured by the ex­pe­ri­enced lens of Mario Testino in Lon­don. Move over Burberry Brit: there’s a new star in town.

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