Style File

Jino Khidhr, CO-FOUNDER OF MEN’S FASH­ION AND LIFE­STYLE SHOW­ROOM ED1­TUS, DIS­CUSSES HIS AC­CI­DEN­TAL CA­REER IN FASH­ION

Hong Kong Tatler - - Con­tents -

Meet Jino Khidhr, co-founder of Ed1­tus, the city’s first men’s life­style show­room

From his knowl­edge of hong kong, you’d think Jino Khidhr has lived in the city for his en­tire life, rather than it be­ing lit­tle more than a year since he moved here from his na­tive Italy. He’s set­tled in so well that he al­ready has favourite hik­ing trails (by the beach in Tai Long Wan) and hang-outs (Ronin in She­ung Wan). “I moved here from my home­town of Mi­lan to launch Ed1­tus with my busi­ness part­ner,” says Khidhr. “I never thought I would re­ally end up in Hong Kong be­cause I got into the in­dus­try of fash­ion by chance, to be hon­est.” Khidhr had been an avid soc­cer player in school and a team­mate re­ferred him to Tom Ford. Al­most a decade later, he came to Hong Kong and co-founded a life­style show­room that com­bines fash­ion (10 la­bels and count­ing) and food (a pri­vate din­ing area catered by the Butch­ers Club com­plete with an out­door event space). What’s next? “We’re plan­ning to launch a re­tail space in the show­room later this year. Stay tuned.”

I LOOK FOR SIM­PLE YET HIGH QUAL­ITY STYLES FOR BOTH MY­SELF AND THE SHOW­ROOM

past times Jino Khidhr, sur­rounded by vin­tage pieces from The World Be­yond, takes a break be­tween show­room ap­point­ments

“A leather mo­tor­cy­cle jacket is my go- to out­er­wear when I can’t think of what to wear. This one from new Ital­ian la­bel Covert goes with just about ev­ery­thing I own”

“Man of the World is a quar­terly magazine from New York that cov­ers just about ev­ery­thing I love. Great ar­ti­cles and beau­ti­ful pho­tog­ra­phy”

“I don’t use bags usu­ally, so this port­fo­lio case is per­fect. It can hold my lap­top and doc­u­ments, and fits into my carry- on when I travel for work”

“I travel a lot for work and I never board a flight or train with­out these Beats by Dr Dre head­phones”

“These CB slip­pers by Ce­cilia Bringheli are so worn in but they’re re­ally the best. Each pair is hand­made in Italy and they’re in­cred­i­bly durable”

“A sig­na­ture scent is some­thing that’s im­por­tant to me— I don’t like to have the same fra­grance as everyone else. I use Mirko Buffini’s Haec­ceitas, which has a musk and vanilla base note”

“I got this lizard skin busi­ness card holder when I was work­ing at Tom Ford nearly six years ago and I’ve been us­ing it ever since”

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