Lev Glaz­man and Alina Royt­berg

Hong Kong Tatler - - Beauty Radar -

Beauty In­sider Get to know the Bos­ton-based founders of Fresh Beauty In­sider (BI): What was the in­spi­ra­tion be­hind Fresh? Lev Glaz­man (LG): When I was grow­ing up, there were great prod­ucts out there—but not many I emotionally con­nected with. I wanted prod­ucts that were steeped in tra­di­tion, but also nat­u­ral and herbal-based. We weren’t ex­posed to the rich tra­di­tions of beauty in Amer­ica­—it was miss­ing from the in­dus­try. Alina Royt­berg (AR): Our back­grounds [in Ukraine] had a lot to do with it, too; where we grew up there was not a lot on of­fer in terms of beauty prod­ucts, so we just had beauty recipes and folk reme­dies from our fam­i­lies. BI: How did your lat­est launch, Crème An­ci­enne, come about? AR: We found a beauty recipe from the 2nd cen­tury—olive oil, beeswax and rose­wa­ter—and recre­ated it for the mod­ern day. We knew it had to be made by hand and it took a year to find a monastery in the Czech Repub­lic where we could pro­duce it. BI: How does the new for­mula dif­fer from the orig­i­nal recipe? LG: While still tra­di­tional and sim­i­lar to the orig­i­nal, it is a lit­tle less rich. The tex­ture is bouncy and firm— cush­iony to the touch—and the skin mim­ics this tex­ture once it’s ap­plied. It is ab­sorbed very quickly and is light and re­fresh­ing, yet still very mois­tur­is­ing and lux­u­ri­ous.

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