CHOPARD

Hong Kong Tatler - - Gem Icons -

Founded over 150 years ago by Louis-ulysse Chopard, Chopard was bought by Karl Scheufele and his wife, Karin, in 1963, after which the firm ex­pe­ri­enced a re­vival that has made it one of to­day’s most iconic brands. The Chopard and Scheufele fam­i­lies grew out of Switzer­land’s watch in­dus­try, with Louis-ulysse start­ing his own man­u­fac­tory in 1860 when he was just 24. The first Karl Scheufele started out mak­ing pen­dants and medals, and in 1904 moved on to watches. Two gen­er­a­tions later, Chopard was bought by the sec­ond Karl Scheufele who, along with his chil­dren Kar­lFriedrich and Caro­line, shaped it into the brand it is to­day.

A gold­smith and watch­maker, Karl-friedrich is re­spon­si­ble for Chopard Man­u­fac­ture, the men’s watch di­vi­sion based in Fleurier. Caro­line, a gem­mol­o­gist, is in charge of de­sign for the Haute Joail­lerie di­vi­sion, bou­tique or­gan­i­sa­tion and man­age­ment, along with fra­grances and ac­ces­sories.

Keep­ing the brand in­de­pen­dent is their driv­ing am­bi­tion. The first own-name bou­tique opened in 1983 in Hong Kong and Chopard now has in­de­pen­dent bou­tiques in ci­ties in­clud­ing London, Tokyo, Geneva, Shang­hai and Sin­ga­pore.

GE­NETIC TAL­ENT From top: The Scheufele fam­ily; Chopard Happy neck­lace in gold with di­a­monds; David Mor­ris ear­rings with pink and white di­a­monds; Erin, Jeremy and Phoebe Mor­ris

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